Standalone sites are the new trend in e-commerce in 2023. According to the latest e-commerce data, more and more retailers and brands are starting to build and operate their own e-commerce sites in order to better control the user experience, retain more profits, and build their brand image.

E-commerce platforms such as Amazon and Taobao have always had a lot of traffic, but at the same time, merchants are faced with tough rules, high fees and competition with many competitors. In this case, independent websites become more and more attractive.

Moreover, with the advancement of technology, it has become easier and easier to set up and run a standalone site. With e-commerce solutions like Shopify and WooCommerce, it is easy to build a powerful e-commerce website even for people with no technical background.

It's worth noting that running a successful standalone site requires an in-depth understanding of SEO, SEM, and data analytics. This also means that merchants need to invest more time and effort into learning and optimizing.

Overall, in 2023, standalone sites are becoming the choice of more and more merchants as competition in the e-commerce space intensifies. We look forward to seeing how this trend will develop further.