Independent Stands and AI: Global Expansion Strategies for China's Wig Industry

In today's globalized business environment, the wig industry is fast becoming a major hot track in the international market. According to Statista, the global wig market is forecast to reach $8.75 billion by 2023 and grow to $13.28 billion by 2026. In this booming market, China's wig manufacturing industry, especially in the regions of Xuchang, Henan Province, Shaoyang, Hunan Province and Qingdao, Shandong Province, with the advantage of its well-established industrial chain, has already occupied nearly 70%-80% of the global market. The rapid growth of this industry not only represents a huge market potential, but also heralds fierce international competition.

Let's focus on how a leading Chinese wig brand leveraged digital and generative AI technology to effectively penetrate and solidify its position in the North American market.

Global growth of the wig industry

There is a growing demand for high quality wig products in the global market, especially in North America, Africa and Latin America. As consumers increasingly seek personalized and high-quality wigs, brands need to innovate their products and marketing strategies to meet these demands. Chinese wig brands have shown great strength in this regard, dominating the market with their extensive product lines and efficient production capabilities.

Digital Transformation and Standalone Station Creation

Considering the increasing competition in overseas markets, a well-known wig brand from Henan Province has started to change its traditional sales model. This brand not only pursued diversity and high quality in its products, but also innovated in its marketing strategy. The brand realized that instead of selling on major platforms, it should build its own independent website to provide a deeper brand experience and increase repurchase rates.

In order to realize this strategy, the brand cooperated with Easypoint World and adopted a multi-channel customer acquisition strategy of "independent station + three-party platform". This strategy aims to realize the two-way growth of public domain traffic from the three-party platform and private domain traffic from the standalone website through the collaborative management of the whole chain. On the standalone site, EasyPoint optimized the layout and content of the site to better communicate the brand's mission and enhance the user experience.

Optimizing Cost and Efficiency with Generative AI

Faced with the high cost of traditional modeling process, Easypoint introduced KreadoAI, an AIGC digital marketing authoring platform designed for the wig industry.KreadoAI's solution not only efficiently generates high-quality images of live models, but also dramatically reduces the cost and time of shooting. The application of this technology not only optimizes the shooting process, but also provides brands with more diversified and personalized marketing content.

Introduction of AI try-on feature and market response

KreadoAI's recently launched AI Try-On feature further optimizes the online shopping experience. By simulating the effect of trying on items offline, this feature significantly reduces consumer decision-making concerns arising from the inability to experience items online. According to Razer Luo, Product Manager at KreadoAI, this feature has already helped brands increase sales and significantly reduce return rates.The AI try-on feature allows users to have a more realistic and intuitive product experience online, which is especially important for products like wigs, which are highly dependent on appearance and personal style. With this innovative technology, the brand not only increases user satisfaction, but also strengthens its competitiveness in the market.

Challenges and Opportunities in the Age of Intelligent Creativity

In the era of smart creativity, the use of AIGC technology has brought new changes to content production and marketing strategies. EPC World plans to continue to work with wig brands to explore more innovative offshore strategies, utilizing AIGC technology to lead the new wave of the market. The application of this technology not only enables brands to adapt to market changes more flexibly, but also provides a solid foundation for future growth and expansion.

reach a verdict

Internationalization strategies in the wig industry are rapidly evolving as globalization and digitalization trends continue to grow. By utilizing advanced AIGC technologies and digital tools such as KreadoAI, brands are not only able to reach and engage their target customer base more effectively, but also achieve significant advantages in terms of operational efficiency and cost control. The application of such technology not only provides brands with greater market adaptability, but also provides them with tremendous support in the highly competitive international marketplace. As technology continues to advance and the market continues to evolve, we can expect more innovative branding strategies and marketing practices to emerge.