Cart abandonment is a situation where a customer selects an item and is ready to pay for it but ultimately decides not to purchase it. Often times, customers will browse a website, learn about a product, and even add the item to their cart, only to opt out during the payment session. This is a common occurrence, so what causes them to give up halfway through the process? And how can we take steps to reduce this abandoned shopping behavior? Why abandonment When a customer picks an item on a website but decides not to buy it at the last step, this is what we call abandonment. This means that they were going to buy it, but...