With the rapid development of globalization and Internet technology, the cross-border e-commerce industry has ushered in unprecedented development opportunities. In recent years, Chinese cross-border e-commerce companies have stepped out of the country and marched into overseas markets. Among them, Temu, a subsidiary of Pinduoduo, is one of the leaders. Recently, Temu has made significant progress in the Korean market, not only setting up an office in Seoul, but also rapidly expanding its market share through a series of strategies. According to public records, Temu, a cross-border e-commerce platform under Pinduoduo, was officially incorporated in South Korea on February 23 this...

In recent years, cross-border e-commerce has become an important part of global e-commerce, especially in China, where this sector is growing at an impressive pace. With the release of Several Measures on Accelerating the Integration of Domestic and Foreign Trade by the General Office of the State Council, the role of cross-border e-commerce in promoting economic growth and strengthening the integration of domestic and foreign trade has become more and more obvious.2023, cross-border companies, represented by TikTok Shop, SHEIN, Temu, and AliExpress have become the focus of attention, and they have become more and more important in the global e-commerce market through their own unique operation models in the global market...