The Challenges of Website Optimization Website optimization is an important tool for improving website performance and user experience, but sometimes changes can bring unexpected side effects, such as a drop in traffic. The purpose of this article is to analyze the reasons for the decline in traffic after website optimization and provide targeted coping strategies. First, the fluctuation of search engine rankings Understanding the dynamic nature of SEO Search engine algorithm updates: Search engines such as Google constantly update their algorithms. Website optimization that fails to keep up with these changes may lead to the failure of the original SEO strategy, which in turn affects the site's search rankings...