Web developers and digital marketing specialists know that it's important to use analytics tools to monitor their websites, which helps them improve site performance. While Google Analytics is known and commonly used, adding Baidu Analytics (also known as Baidu Statistics) brings many additional benefits for websites operating in China. Since its launch in 2009, Baidu Analytics has been used by over 7 million websites in China. If you've already used Google Analytics, you'll...

In the digital age, a company's official website acts as the digital face of the brand and is an important channel to connect potential customers with the company. Therefore, any internal adjustments to the website will inevitably affect its website traffic and user experience. The purpose of this article is to explore the possible impact of internal tweaks to the official website on traffic and provide strategies for improvement accordingly. SEO and content tweaks: a keyword-first strategy Impact analysis: SEO and content are core elements in attracting visitors. Optimizing SEO improves a website's ranking in search engine results pages (SERPs), which increases...