As the Black Friday shopping season comes to an end, the e-commerce industry is in the midst of its year-end rush. In order to succeed again at this critical time, it's important to deeply analyze and summarize the data from Black Friday. Here are some strategies based on data analysis designed to help your independent site optimize conversions and grow sales. Multi-Dimensional Interpretation of Conversions Understanding the Nature of Conversions Conversions are one of the key metrics for measuring e-commerce success. To illustrate with an example, let's say your website receives 1,000 unique visitors (UVs) in a day and generates 5,...