Stand-alone station construction
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Breaking through the e-commerce platform limitations: the road of independent station construction for small and medium-sized enterprises
With the hot growth of indie sites in the e-commerce space since 2019, it seems that overnight, indie sites have become the center of everyone's discussion. In fact, this e-commerce model has existed as early as 2008, only until recently has it begun to receive more attention. The independent station of cross-border e-commerce, that is, merchants have their own domain name, space and page, not dependent on any large e-commerce platform, so that they can carry out a wider range of online market expansion. The most important feature of this model is that it is completely independent, and merchants are free to operate without any platform restrictions. Why independent...