Why Website Optimization Leads to Traffic Drop? Website optimization is done in order to improve the search rankings of a website and attract more traffic, but sometimes website optimization may lead to a drop in traffic and this may be due to the following reasons: Above are some of the reasons that may lead to a drop in traffic as a result of website optimization, and I will explore these reasons in detail next. Changes in the structure or content of the website During website optimization, changes may be made to the structure or content of the website with a view to improving the search ranking of the website and attracting more traffic. However, if the modifications are not done properly, they may...