Once a B2B business buys a domain name and server, the next steps are to install WordPress and enable templates so that the first phase is essentially complete. The task that immediately follows is to organize and publish content, including articles, products, videos, case studies and downloadable materials. This content plays an important role in search engine optimization (SEO) and keyword ranking for B2B businesses. However, the default content management system of WordPress only supports pages and articles, and does not directly support products, videos, cases, downloadable materials...