TEMU Rising
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Amazon Strategy Adjustments to Counter TEMU: The New Competitive Landscape of the Global E-Commerce Marketplace
Amazon has recently taken a series of measures to cope with the increasingly fierce competition in the e-commerce market. Especially in the face of the increasing growth of cross-border e-commerce in China, Amazon has made adjustments to its commission structure to attract more consumers and sellers. Starting from January 15, 2024, for apparel items priced below $15, Amazon will reduce its sales commission from 17% to 5%; while for apparel items priced between $15 and $20, the commission will be reduced from 17% to 10%. This commission adjustment is an uncommonly drastic policy change for Amazon, showing that it ...