The rise of short-form video has seen YouTube introduce the Shorts feature to cater to the growing demand for short-form content.YouTube Shorts are video clips that are 60 seconds or less in length, similar to TikTok and Instagram Reels. However, an important question for content creators is: which is more cost-effective, YouTube Shorts or longer videos? I. Characteristics and Revenue Models of YouTube Shorts 1.1 YouT...