Shein Brazil Expansion
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Shein plans to expand deeply into the Brazilian market by 2024, with a focus on Rio de Janeiro and other key states.
Shein plans to further expand its market share in Brazil by 2024, especially in key regions such as Rio de Janeiro, Minas Gerais, Paraná, Santa Catarina, and Rio Grande do Sul. This decision was based on an in-depth analysis of current market trends and potential growth opportunities. In just three months since last November, Shein has grown its merchant base in Brazil by 50% to 15,000. This significant growth reflects the platform's strong momentum in the region and the market's positive...