Understanding Headless WordPress Headless WordPress refers to using only the back-end functionality of WordPress (managing and storing content) and using a separate system (such as Next.js) to present the front-end. The advantage of this development model is that you can continue to use the powerful and easy-to-use content management tools of WordPress while enjoying the benefits of modern front-end technologies such as Next.js, such as faster page loads (via server-side rendering or static ...