Cultural Brand Marketing
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Building a unique cross-border e-commerce brand: Viori's road to success
In today's highly competitive cross-border e-commerce market, many brands are struggling due to high customer acquisition costs and low customer unit prices. However, Viori, a brand inspired by traditional rice water, has managed to find its unique niche in this space and create impressive results. Here is a detailed analysis of how Viori has succeeded in the cross-border e-commerce space. The Creation and Mission of the Viori Brand Brand Origin: In 2019, the Viori brand was founded by Bryce Fisher and his wife. During a trip to China...