Azrieli Group strategic realignment
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Israel's Azrieli Group Announces Closure of Azrieli.com E-Commerce Platform, Exposing Challenges and Uncertainty in Israel's E-Commerce Marketplace
Recently, Azrieli Group, a leading Israeli conglomerate, announced an important decision: it will shut down its online retail platform, Azrieli.com, on December 22nd and dismiss 70 employees from the platform's team. The reasons behind this decision, and the implications for the Israeli e-commerce market, deserve to be explored in depth. Azrieli Group had acquired the Buy2 e-commerce platform in 2016 for more than NIS 60 million, and subsequently launched Azrieli should...