Allegro Market Expansion
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Allegro officially enters the Slovak market: a localization strategy and consumer impact analysis of the Polish e-commerce giant
Poland's leading e-commerce company Allegro recently announced a new development in its expansion plans, officially entering the Slovakian market with the launch of its customized website "allegro.sk", which is now available to Slovakian users. Allegro is not only well known in Poland, but also in Slovakia, according to a new survey conducted by Perfect Crowd: nearly half (42%) of Slovak respondents said they were already aware of Allegr...