Link building has always been one of the key strategies in search engine optimization (SEO). Most people are familiar with the importance of external links (i.e., backlinks) because of their ability to pass authority from external websites to the target website. However, internal links - i.e. pages within the same...

What are internal links? Internal links are hyperlinks to pages within the same domain. Internal links are links that direct users to another page on the same website. Every website with multiple pages should use internal links to connect them. Think about the home page of a website. Most likely...