In the online world, having a stand-alone website doesn't just mean having an online presence, it's an ongoing process of operation, improvement and optimization. Let's walk through the whole process of website operation step by step, from understanding your product, building a website that matches your product, to acquiring and managing traffic, performing data analysis and optimization, to providing quality customer service, and paying attention to product packaging and after-sales service. First, understand your product In-depth understanding of the product is the first step in website operation. This covers understanding the product's features, functionality, including its advantages...

Since stepping into the industry of cross-border e-commerce in 2019, I've experienced the rapid growth and drastic changes in the industry firsthand. Desperately chasing products, traffic, and even the stage of private domain traffic, these are all what I have experienced. However, since 2023, the atmosphere of the market has turned significantly colder. The economic environment has worsened and orders have decreased, which has definitely brought more pressure especially for sellers who are new to the industry or have entered it in a short period of time. It is a predicament, yet a test. The general environment of currencies, wars, trade wars and other factors, although it has made a difference to our business...

When you create a new website, getting it indexed by search engines is not an easy task. If your website is not indexed by the search engines, then it will not get enough traffic and exposure. In this blog, we will explore some ways to help your new website get indexed by search engines. A sitemap is a document that contains details of all the pages of your website. By submitting a sitemap, you can show search engines the content and structure of your site to help them better understand your site.Google and Bing...

When talking about Search Engine Optimization (SEO), high quality old domain names are often considered an important factor. But what is a high quality old domain name? How to determine whether a domain name is a high-quality old domain name? Here are some of my insights: First, what is a high-quality old domain name? High-quality old domain names refers to the domain names that have existed for a long time and have a certain degree of popularity and authority. These domain names are usually created by well-known companies, brands or individuals to provide unique content or services that are accessed and used by a large number of users. These domain names may also be available on the Internet...

Domain name forced redirection refers to the automatic redirection of all requests to visit a website to a specified domain name or subdomain name, in order to achieve the purpose of unifying the way of website access. In the actual operation of the website, the implementation of domain name forced redirection can help optimize the user experience of the website, improve the SEO ranking of the website, and at the same time can also ensure the security of user data. Below, we will introduce how to realize the domain name of the mandatory jump, as well as in the realization of the process matters needing attention. Different Web servers have different ways of configuration, so you need to choose a Web server when...

A few ways that cross-border e-commerce platforms can gain global traffic through social media and online marketing include: A successful example is Amazon, one of the world's largest cross-border e-commerce platforms, which utilizes a variety of channels for its online marketing, including search engine optimization, social media, and email marketing. Amazon uses big data and intelligent technology for personalized recommendations and advertising to help sellers and buyers connect and interact better. For the average seller, the following methods can be taken to gain global traffic using social media and online marketing: to...

Outbound links (Backlinks) are links pointing to your website from other websites and are one of the important factors in Search Engine Optimization (SEO). The quantity, quality and source of outbound links all have an impact on the ranking and traffic to your website. Criteria for judging quality outbound links usually include the following: Benefits of outbound SEO include In conclusion, outbound links have an important impact on the SEO and traffic of a website, and webmasters should focus on the construction and management of outbound links to ensure the quality and source of outbound links, so as to bring more revenue and benefits to the website. Such as...

The purpose of developing a website operation strategy is to increase the exposure of the website and user engagement, thus promoting the development of the website. The following key points need to be considered when developing a website operation strategy: Key Point Description Target Users Determine the target users of the website, including users' age, gender, occupation, interests and hobbies. Target Market Determine the target market of the website, including geographic location, cultural background, spending power, etc. Competitors Analyze the strengths and weaknesses of competitors and develop corresponding strategies. Brand Positioning Determine the brand positioning of the website, including...

In order to create a cross-border e-commerce website, the following steps need to be completed: Step Description 1 Purchase a domain name 2 Choose a suitable server 3 Install WordPress 4 Install an e-commerce theme 5 Upload product information 6 Integrate the payment collection tool 7 Perform store decoration 8 Submit a sitemap 9 Develop an SEO strategy 10 Develop an SEM strategy The following are the detailed steps: 1. To create a cross-border e-commerce website, you first need to buy a domain name. A domain name is the unique identifier of your website, for example...