E-commerce News
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Data-Driven Optimization Strategies for Ecommerce Independents: a Post-Black Friday Action Plan
As the Black Friday shopping season comes to an end, the e-commerce industry is in the midst of its year-end rush. In order to succeed again at this critical time, it's important to deeply analyze and summarize the data from Black Friday. Here are some strategies based on data analysis designed to help your independent site optimize conversions and grow sales. Multi-Dimensional Interpretation of Conversions Understanding the Nature of Conversions Conversions are one of the key metrics for measuring e-commerce success. To illustrate with an example, let's say your website receives 1,000 unique visitors (UVs) in a day and generates 5,...
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Amazon's EU Tax Case Win and Alibaba's Product Safety Recall: Uncovering the Global E-Commerce Giant's Legal Challenges and Consumer Protection
Event Overview Amazon recently won a legal battle involving a huge tax bill. The global e-commerce giant had been accused of illegally deducting €250 million (about $272 million) in taxes, an allegation that posed a serious threat to the company's image and financial position. Important Ruling On December 14, 2023, the Supreme Court of the European Union handed down an important judgment rejecting the European Commission's appeal against Amazon. The Court found that EU regulators did not have sufficient evidence to prove that the tax arrangement between Amazon and Luxembourg violated market rules. Amazon...
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Allegro Reveals Strategy for Hot Christmas Items: Chinese Sellers Capitalize on Polish and Czech Market Opportunities
Recently, e-commerce platform Allegro published its guide to hot Christmas items in the Polish and Czech markets, aiming to help Chinese sellers better capitalize on business growth opportunities. It is reported that Christmas in Poland and the Czech Republic is not only a day of celebration for children, but also an important time for people to express gratitude and love. As a result, toys for children and gifts for friends and family become the season's top sellers. New trends in the children's toy market Educational and interactive toys are the new hot trend in the children's toy sector. Families in Poland and the Czech Republic are particularly fond of toys such as Le...
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Amazon Strategy Adjustments to Counter TEMU: The New Competitive Landscape of the Global E-Commerce Marketplace
Amazon has recently taken a series of measures to cope with the increasingly fierce competition in the e-commerce market. Especially in the face of the increasing growth of cross-border e-commerce in China, Amazon has made adjustments to its commission structure to attract more consumers and sellers. Starting from January 15, 2024, for apparel items priced below $15, Amazon will reduce its sales commission from 17% to 5%; while for apparel items priced between $15 and $20, the commission will be reduced from 17% to 10%. This commission adjustment is an uncommonly drastic policy change for Amazon, showing that it ...
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Breaking news for cross-border e-commerce: red warnings for Amazon sellers and compliance pressures
In the ever-changing environment of cross-border e-commerce, sellers are constantly faced with the challenge of dealing with unexpected situations. Recently, some Amazon sellers have noticed a red "malfunctioning" warning on their backend accounts, which has sparked widespread concern and suspicion. It's important to note that the sites affected are not limited to those that sellers are currently operating, but include sites that have not been operating for a long time or are not open at all. Sellers have taken to social media to express their confusion and distress over the situation, with some saying, "I've only opened the US site, not...
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Liu Qiangdong in-depth response to the Jingdong share price trough, transparent and courageous to face the problem, is about to launch a comprehensive reform, Ali also ushered in the internal thinking trend
Liu's response to Jingdong's stock price demonstrated a high degree of transparency and determination, as he did not shy away from pointing out the company's problems in management and execution and stating that he was launching a comprehensive reform. In his post on the intranet, he deeply analyzed the problems within the company, including huge management, inefficiency, organizational bloat, etc. He frankly blamed himself but also expressed his determination not to lie flat. This attitude of facing the problem and rising to the challenge shows the commitment of a leader. In his response, Liu Qiangdong mentioned that the company will carry out personnel adjustments, especially the final elimination of senior management. He openly pointed out that high...
