AI (Artificial Intelligence) is now becoming a great helper for marketing and content creation, allowing bloggers and website owners to get their work done faster. But if everyone is using AI to create content, will search engine optimization suffer? The answer is yes, especially after Google's algorithm was updated on March 5 of this year, many webmasters have seen their SEO traffic drop off a cliff on sites that previously used AI to assist in content creation.

What is AI (Artificial Intelligence) content?

AI content, that is, text, images, videos, and other content that is quickly generated using artificial intelligence tools like ChatGPT, Google's Gemini, DALL-E, and Microsoft Copilot. These tools are awesome, and ones like ChatGPT and Google Gemini can help you write an entire article or paper in a few clicks.

And AI image generation tools like DALL-E, Midjourney, and Firefly make it easy to make very beautiful artwork for your website or blog. These AI tools allow content creators to create new content on a variety of topics at a much faster rate. But before we talk about whether they are good or bad for SEO, let's talk about how AI generates content.

How does AI generate content?

ChatGPT, Gemini, Copilot are all great AI tools that have been trained through "machine learning" techniques. Machine Learning is the process of providing an AI model with a lot of data, which may come from websites, books, magazines, etc. But sometimes, the data used to train the AI may not be accurate or accurate enough. But sometimes, the data used to train the AI may not be accurate or consistent.

While developers have thought of ways to improve the quality of data and teach AI how to score different data, it's still possible for AIs to learn from not-so-good information. Also, they've learned how to recognize patterns, but sometimes this can lead to them making up their own falsehoods.

So, it's important to double-check the content generated with AI software, as it may not be accurate. If you post fake news on your WordPress website or blog, it will make your brand look unprofessional and will affect your SEO.

Is AI-generated content bad for SEO?

Google's EEATSearch guide. eeat representative:

• specialized knowledge
• experiences
• power and prestige
• honesty

Essentially, your content needs to meet all of these criteria in order to rank high on Google's search engine results pages (SERPs).

There are many reasons why content generated entirely by AI may not meet search engine ranking requirements.

First of all, AI programs are trained on data from a variety of sources, but these sources do not include your "experience" and "expertise" as an author, because they come from other websites. Therefore, it is generally recommended that we advise our clients to incorporate their own personal experiences and expertise into their website content.

Second, there is the need to consider whether the information provided by the AI is "credible"; AI-generated content may sometimes be inaccurate and may even be biased or fabricated.

Finally, AI can't show authority like real human authors can. Real human authors can be at the top of their field because of their perception, credibility, and expertise.

Does this mean that AI content violates Google search guidelines?

The short answer is no, and here's what Google says about it:

Appropriate use of AI or automation does not violate our guidelines. This means that it will not be used to generate content that is primarily used to manipulate search rankings, which is a violation of our spam policy.Google search guide on AI usage

Google does not penalize sites that use AI content. However, if AI and automation tools are used solely to manipulate search rankings, it violates their spam policy. This means that content generated entirely by AI may not be suitable for search engine optimization on its own. It's missing a very important element: the human element.

How to Create SEO Friendly AI Content

In our opinion, it is not wise to avoid using AI in the content creation process. This is because it offers many benefits, for example:

• Reduce time spent on research.
• A solid outline to help quickly come up with ideas or content.
• Overcome writer's block by having the AI drop some samples as a starting point.

But to make this content truly SEO-friendly is to use AI as an assistant, not a content generator. It's possible to incorporate your experience and authoritative insights into the content while still using AI to do the same job, making you more productive and efficient.

Based on our experience with it, we recommend using AI in the content creation process in the following way:

• Generate article ideas.
• Create article outlines and let AI help you fill in the content gaps.
• Proofreading, paraphrasing, and adjusting the style and tone of the content to incorporate human thoughts and feelings.
• Let AI process parts to extend, summarize and optimize the work.

In short, the human experience and expertise incorporated can make AI content SEO-friendly.

Conclusion: is AI-created content good for SEO?

Overall, AI content is not a bad thing for SEO as long as you are involved in the process yourself. After all, content generated entirely by AI doesn't reflect a person's unique perspective, experience, and expertise, which can affect a website's ranking in search engines.

Everyday I follow and practice the best methods of SEO and I find that search engine optimization strategies are constantly changing and the importance of AI is increasing day by day. Therefore, I recommend using AI as an aid when creating content, it can help you create quality content more efficiently. But keep in mind that AI cannot completely replace your own thoughts and emotions.