WordPress website construction optimization strategy: domain name selection, server configuration, theme installation, keyword ranking improvement and content optimization techniques

Domain Name Purchase

We do Chinese, domain name selection in the Ali cloud to buy it, including our own is also the choice of the Ali cloud, relatively speaking, cost-effective is relatively high.

Aliyun Register Domain Namehttps://wanwang.aliyun.com/

A new domain name is a good choice for quickly improving your website ranking. A new domain name helps search engines to better recognize and include your website, thus helping you to improve your website ranking faster. Of course, choosing a new domain name is only one aspect of ranking improvement, and you need to consider other factors such as website content and user experience. But if you're looking for a fast and effective way to boost your rankings, then considering a new domain name could be a wise decision.

Server Purchase

General do domestic Chinese website, the server we buy Ali cloud is good; of course, you can also choose other cloud service providers.

Aliyun ECS https://www.aliyun.com/product/ecs

When you use WordPress to build a website, it is recommended that you choose Linux hosting as your server.Linux hosting has better compatibility with WordPress, ensures that your website runs stably, and provides better performance. So, if you are planning to build a website with WordPress, you may want to consider choosing Linux hosting, which is a more ideal choice.

purchasedAliyun ECS Cloud ServerPlease installUbuntuSystem; previously centos was installed, but later this system stopped updating. And installed pagoda panel.

Download wordpress

WordPress official download address:https://cn.wordpress.org/download/

Launch theme

Upload theme files online for installation

Uploading theme files online is a common installation method. All you need to do is find the WordPress backend in the "exterior condition" option, and then click on the "thematic"EnterTheme Management Page.. On this page you will see "Install Theme" option, select "upload" feature, then select the theme package you want to install from your computer and upload it.After uploadingClickmounting buttonThen you can install your theme successfully. This method is easy and convenient and is a common choice for many website builders.

Upload theme via FTP

If you are unable to install WordPress themes via online means, don't worry, there is an alternative. You can use an FTP tool to connect to your hosting space, which is usually found in theWWW or htdocs directoryNext. Once the connection is successful, you will need to navigate to the site's /wp-content/themes/ directory. Here, you can upload the already unzipped theme files to that directory. After completing the upload, your theme has been successfully installed on the website. This method is equally simple and effective, which can help you solve the theme installation problem easily.

Website Setup

Prepare materials, including: logo image, banner image, product image, text copy and so on:

General corporate website site architecture is: home (page), news information or blog (article classification), store (product classification), about us (page), contact us (page), etc.; the actual can be adjusted according to the type of your site.

Create a new regular article category (e.g. Latest News, Operations, etc.)

Post 10 or more articles that are relevant to the culture of your website.

Newly created regular product categories (Product Category I, Product Category II)

Organize a relatively complete set of product data to upload and publish products (remember to select the corresponding product categories when publishing products)

Create new general pages (About Us, Contact Us)

New regular pages are created before you can go complete with menus, sidebars.

General principles of theme setting

Themes on the market nowadays are designed to be very user-friendly, the frontend and backend are modular production. Each page in the foreground has a corresponding module in the background can be modified. If you want to adjust a page in the front of the site, you only need to find the corresponding module in the background to modify it, very convenient. The advantage of this design is that even if you don't know much about programming, you can easily personalize your website.

Website Basic Optimization

Set up the homepage seo title, keywords, and description. (Page->Home)

Setting up fixed links:/%post_id%.html

Register for a Baidu Webmaster Platform account:https://ziyuan.baidu.com

Add your own website toBaidu Webmaster Platform

Link submission, sitemap submission, submit your own sitemap

Upload robots.txt to the root directory of your website.

Copy the robots file of my website https://www.361sale.com/robots.txt (sitemap map replaced with your own map address)

Website update optimization

Based on our practiced experience, the most crucial thing to make a website perform better is to keep onUpdatesThe

First of all, you can organize aroundKeywords for the websiteSearch for relevant web pages on Baidu, and after finding useful content, you can update it to your website. If you are worried about the duplication of content, you can add your own understanding and facts for secondary modification, and it is most important to enrich the content first. In this way, your website will be more attractive because of the rich content, thus attracting more visitors.

Website content construction should be standardized

 Use our website updates as an analogy:

I get my content through, wordpress official website, peer sites, Baidu know, Zhihu, and so on!

Keyword targeting and list making is very important, and it requires you to have an in-depth knowledge of your industry and customers.

When updating your website pages, it is recommended that each page be optimized for a specific keyword. This way, when that keyword is ranked in the search engines, it will bring traffic to your website. Remember to pick your keywords and optimize them accordingly when updating your pages!

The number of page updates to my website in the last year

Off-site optimization

existIndustry SitesPublished articles andLeave a linkor in theIndustry forums, postingsYou can also post in theIn QzoneSharing your content, all of these off-site promotions can help you attract more clicks. With more clicks, search engines will crawl your site more frequently so your content is more likely to be included. Off-site promotion can help you increase the visibility and inclusion of your website.