Independent station attraction full strategy: in-depth analysis of competitors' strategies, accurate learning and beyond the competition

Recently, the problem of independent station attracting traffic has attracted a lot of attention, and many people are looking for solutions. In fact, no matter what your product is, the methods of attracting traffic to independent websites can be roughly summarized as follows:

1. Yesadvertising placement, which is a straightforward and common approach;

2. YesSocial Media Content Marketing and Interception, attracting targeted users by posting quality content through social media platforms;

3,SEO optimization, make your website stand out in the search engines;

4,EDM MarketingThen keep in touch with potential customers via email;

5,celebrity marketingInstead, they are promoted with the influence of internet celebrities;

6,friendly link exchangeInstead, they work together to boost traffic by establishing friendly links with other websites.

Suffice it to say that despite the seeming diversity of traffic diversion methods, nothing is ever the same, and most methods are extensions or variations of several of the above.

When choosing a diversion method, we can mainly consider its effectiveness from three dimensions: firstly, therate of impact, i.e., how quickly can this approach bring in traffic; followed by thespan, i.e., how stable is the flow; and finallyHow much did it cost?The key is to choose the right diversion strategy according to your actual situation and goals. Each way has its own characteristics and applicable scenarios, there is no absolute advantages and disadvantages, the key is to choose the appropriate attraction strategy according to their own actual situation and goals, you can also use a combination of several ways.

rate of impact

The so-called speed of results, that is, you choose to attract traffic methods can quickly bring traffic. For example, you start to implement a certain traffic strategy today, tomorrow you can clearly see the website traffic has increased, that means that this method is very fast, the effect is immediate. Therefore, when choosing a traffic diversion method, the speed of effect is an important consideration, it can help you see the effect faster, adjust the strategy, so as to realize the purpose of traffic diversion.

span

The term duration actually refers to the longevity of the traffic that you can bring in with the diversion method that you choose. Duration is also an important factor to consider when choosing a traffic generation method. A lead generation strategy with lasting results can benefit you in the long run without the need for frequent adjustments, and it will help you build a steady source of traffic.

spend (time or money)

I'm sure we all understand this one, and when we say how much it costs, we're really looking at how much you need to invest in the diversion method you choose. Different diversion methods, the cost of investment is also different. When choosing a diversion method, we also need to consider our budget and financial situation, and choose the diversion method that suits you, so as to avoid unnecessary burden because of too much investment.

Standalone Station Traffic Analysis

In the face of the many ways to attract traffic, we often feel confused: in the end, which is the most suitable for you?

Don't worry if you're new to running an independent site, here's a tip: we can learn from our competitors. By analyzing their traffic attraction strategies, we can find a method that suits us, and then just follow it.

But there are skills to find competitors. First of all, find those who sell similar products with us; secondly, find those who are a little stronger than us, but not too much stronger; it is best that they build the site about the same time as us.

Today, I'm going to give you an example and analyze one of my oldest competitors. This independent station and my independent station started almost at the same time, and their traffic has been very good. What's more, this station is also made by our countrymen, and the monthly profit can reach more than six figures, and the annual profit is more than a million.

Next, we'll use the tool to analyze the composition of their traffic and see how they attract so much traffic. Hopefully, with this example, you can get a better visualization of how to analyze your competitors so that you can find a traffic attraction strategy that works for you.

This is where we need some tools

There are a variety of tools for analyzing traffic, such as Semrush, which I use regularly, and Ahref, which all provide similar functionality. But did you know? If you go directly to the official website to buy these tools, they are often not cheap. So, I have a tip for you, you can look for them on Somewhere.com, where there are a lot of shareware versions that will be much cheaper.

Of course, before using these tools, we have to look at who our website's audience is. This data is really important because, think about it, if our product is similar to our competitor's product, then our audience is probably similar as well. So, to understand the audience is to understand our market, to understand our potential users. In this way, we can promote and optimize in a more targeted way.

On the audience page, there are a couple of particularly important pieces of data that I've highlighted in red. One of them is gender, which is more heavily weighted towards males. If you're on a budget, then choosing to target only the male audience when placing ads has a real potential to save you some money.

Another important statistic is the country distribution, where we see that US users make up the vast majority. This doesn't mean that people from other countries don't have a need to buy, it's just that the traffic to this site comes mainly from the US. There could be many reasons for this, such as the language of the site is English, or it has advertised mainly in the US, and possibly the social media campaigns are also aimed at the US region. It's a combination of factors that come into play.

If you want to differentiate yourself in the market, for example, if you want to enter the Mexican market, then you can consider changing the default language of your website to Spanish. At the same time, your IP address, profile, and posted content on social media should be geared towards Mexican users. This way, you will be able to better attract and cater to the Mexican market.

Facebook is an important platform when it comes to social media. So, if we do paid promotion on Facebook, we may get quite good results. This provides us with an effective promotion channel to help us better reach our target audience and increase brand awareness and sales.

Have a look at the Competitor Research section of this feature on the left hand side, there's a lot to research!

Let's take a look at natural search, which is really about seeing what keywords competitors are relying on to draw in traffic

The main keywords here, mainly their website product name and so on, you can see that their keyword rankings are not very high; here we do SEO words can certainly compete, we can not buy his website name of the paid keywords.

We can be based on competitors' websites, their own self-built station for targeted optimization; the advantage of an independent station is that as long as the continuous operation, it will definitely have an effect, is an accumulation process, come on!