In just under 4 years, 3D printing brand Bambu Lab is making $1.5 billion a year - how did it quickly become an industry leader?

3D printing technology has become increasingly popular in recent years, and the development of its software and equipment has opened up new opportunities for augmented and virtual reality (AR/VR). 3D printers, a marvelous device that can create three-dimensional objects based on a digital model, have become so convenient that consumers can easily print out a variety of gadgets at home.

According to Statista, 3The D-printing market is poised to grow by leaps and bounds in the coming years. From 2020 to 2026, the market is expected to double in size to a staggering $37.2 billion.This data fully demonstrates the huge market potential of 3D printing technology.

In November 2023, the Daily Economic News published a list of influential 3D printer brands. Four of the top five on the list were brands from China:Creality, Bambu Lab, Anycubic and ELEGOO.

Among these brands, Bambu Lab is undoubtedly one of the most notable. Although it is the shortest established brand, it has the fastest growing website buzz and visits. There are reports that Bambu Lab's revenue could exceed $1.5 billion by 2023, showing its impressive growth rate and market potential.

No Amazon, focus on independent sites

A breath of fresh air in the 3D printing to sea industry

Bambu Lab (Top Bamboo Technology) is a company that specializes in researching and selling 3D printers for home use, using the latest robotics technology to revolutionize the market for 3D printers for home use.

The first product it launched, the X1 series of 3D printers, attracted widespread attention in the industry for its top performance. The X1 series has made huge leaps forward in many important performance metrics. Not only is this printer capable of printing in a wide range of colors, but it is also capable of using high-performance engineering plastics - features that were previously only available in industrial-grade 3D printers. By bringing these high-end technologies to home products, Bambu Lab has started the long-awaited revolution in home 3D printing.

Bambu Lab (Top Bamboo Technology) spent 22 months quietly developing their X1 series of 3D printers, during which time they did almost no publicity, and it wasn't until April 2022 that they officially showed the high-speed, intelligent 3D printers to the outside world.

The founders of this company, all former DJI executives and engineers, established Bambu Lab shortly after leaving DJI in November 2020, with Dr. Tao Ye as CEO.

With the background of China's top tech company DJI and the excellent 3D printers already on the market, Bambu Lab places great emphasis on product development. the X1 series went through seven rounds of prototyping and refinement before finalizing the design.More than 700 timesTesting.

Unlike many emerging brands that have opted for the usual route of setting up store on Amazon, theBambu Lab chose to go the other way and went straight to its own branded website, becoming one of the few top brands in the 3D printer industry not to have an Amazon store, a strategy that avoids the fierce competition on Amazon and also creates a unique image for the brand.

When the X1 series became public, Bambu Lab quickly utilized Kickstarter, an overseas crowdfunding platform, toIn just one month, it attracted 5,575 supporters, sold 6,000 units and raised a whopping $47.28 million!It demonstrates the strong appeal and market potential of its products.

Bambu Lab's crowdfunding success has not only garnered a lot of eyeballs, it has also attracted the attention of the Times. In 2022, its X1 series of high-speed multi-color 3D printers was named one of the best inventions of the year under the robotics category.

Immediately after, by October 2023, Bambu Lab attracted the attention of renowned investment organizations, including Akashi Capital, Temasek, True Light and Five Source Capital, and successfully completed its Series B funding round.

It's worth noting that Bambu Lab is a young brand founded in 2020 and not even four years old as of yet.

In retrospect, Bambu Lab's strategy of choosing not to list on Amazon and instead focusing on building its own standalone website greatly increased its "bang for the buck" and value, both in terms of time and revenue.

Flow growth of 4,381 TP3T in 2023!

Bambu Lab Independent Station Traffic Analysis

Bambu Lab's website is designed to be both clear and intuitive, centering around product descriptions and providing easy links to purchase. The layout follows a simple "pyramid" shopping path: first learn about the product, then get interested, and finally make a purchase, effectively increasing the customer's willingness to buy.

The design of the website is centered on product images, creating a sense of technology and highlighting the high quality and advanced nature of the products.

Bambu Lab's website has a special section called "MakerWorld", which is a communication space for 3D printing enthusiasts. Not only are there various contests and prizes to motivate users to participate, but there are also many popular models available for free download.

In this way, Bambu Lab has managed to build a community of its own and strengthen the bond with its users, which not only makes them more loyal, but also helps to increase the repurchase rate of its products.

With a series of operations, the Bambu Lab independent station reaped considerable results.

Bambu Lab's standalone site traffic comes from a variety of sources, and similarweb data shows thatMore than half of all traffic comes from direct search, theThis is followed by natural searches, which account for about 30.56%, which together account for over80%The higher the percentage, the more influential the brand is. A higher percentage means a stronger brand presence, which also indicates that the Bambu Lab independent site has entered a stabilization phase.

In addition, there were 6.841 TP3T of paid traffic and 6.021 TP3T of social media traffic, respectively.

Among the sources of social media traffic, theYouTube (45.021 TP3T), Reddit (28.481 TP3T) and Facebook (19.811 TP3T) make up the main social media positions.

This is especially true for tech products. Many studies have shown that consumers who buy tech products usually like to go to YouTube to find review videos. This means that YouTube is a key platform for potential buyers of such products to get information.

Interesting.Bambu Lab website has a very low user bounce rate of 37.34%, and the average time people spend on this site is 5 minutes and 31 seconds. In comparison, the average time spent on most independent sites in the industry is about 2 minutes, and bounce rates typically exceed 45%.

These figures show that Bambu Lab's website not only attracts a large number of visitors, but also that these visitors have a high level of trust and loyalty to the brand, and that the site has a high level of user stickiness.

Of course, the brand in the absence of a large third-party platform sales support, relying only on the independent station to make the same category of brands in the Top 5, the role played by social media marketing can not be ignored.

Leverage Social Media Marketing

Continuous enhancement of the brand's prestige

As mentioned earlier, YouTube, Reddit and Facebook make up the main social media positions. Specifically:

• YouTube

On YouTube, Bambu Lab has attracted a lot of attention by posting high-quality product videos and tutorials, and currently boasts28,300of subscribers.

Its video content not only shows the product characteristics, but also through the cooperation with the pendant KOL, expanding the influence of the brand, but also to create the4 Million HitsThe strength of the videos, one of which was still released three months ago, is not to be underestimated as it has achieved a million views of the video in just three months.

As you can also see from the brand's homepageBambu Lab has grouped different product lines for display, which improves the convenience for users to understand the products.Also featuring a column on product reviews, theResonating with UGC marketing can quickly remove some of the potential user's doubts and promote the user to accelerate the completion of the decision of whether to buy or not.

This content not only brings in traffic but also enhances brand awareness.

Additionally, Bambu Lab has a special focus on creating content on YouTube Shorts. Short video content is more popular with young people, and YouTube Shorts caters to this trend, helping brands connect more effectively with younger audiences.

Thanks to YouTube's huge audience base, Shorts have reached 15 billion views per day. They are not only displayed in a dedicated area of YouTube, but also appear in traditional videos, meaning they reach a wider audience base.

Although Bambu Lab is a young brand, it is this very youth that makes it active in its thinking, up-to-date with trends, and more accessible to the youth of today.

Facebook

Branded Facebook Owned31,000followers, although the account's fan base isn't exactly huge.But more than a dozen Facebook groups were created.Here, through high-frequency user interactions, efficient traffic diversion is realized and a highly stable user base is built.

Of these, the largest group has56,000 membersAnd there's a group that has44,000 membersThe daily posting volume is basicallyMore than 10 articles, the activity and engagement of these groups is much higher than the official number of fans, showing the success of Bambu Lab's community management and user guidance on Facebook.

Through the above analysis, we can see that Bambu Lab's success in overseas marketing is not by chance. It has successfully established its brand position in the 3D printing industry through its unique independent station strategy, effective social media operation and precise grasp of market opportunities.

Bambu Lab's case also provides other companies with valuable lessons in overseas marketing, showing how to stand out in a competitive market through innovation and focus.