Since stepping into the industry of cross-border e-commerce in 2019, I've experienced the rapid growth and drastic changes in the industry firsthand. Desperately chasing products, traffic, and even the stage of private domain traffic, these are all what I have experienced. However, since 2023, the atmosphere of the market has turned significantly colder. The economic environment has worsened and orders have decreased, especially for sellers who are new to the industry or have entered it in a short period of time, which undoubtedly brings more pressure.

It is a predicament, but it is also a test. Currencies, wars, trade wars and other factors in the general environment have an impact on our business, but we cannot use this as an excuse, because the general environment cannot be changed by us, all we can do is to adapt to it and change ourselves.

For cross-border e-commerce, I firmly believe that the biggest change comes not from the external environment, but from within, from the progress of human society. We are shifting from material consumption to spiritual consumption, a trend so obvious that it is impossible to ignore.

Most of the independent websites still focus on selling goods, which makes competition fierce, traffic costly and less profitable. In my opinion, new independent sites should seek new ways of presenting themselves, shifting from the physical to the spiritual, from selling goods to providing content.

For example, a jersey sales website can be transformed into a website that offers content on jersey culture, club history, soccer culture, sports culture, etc. Such a transformation not only provides quality content and attracts greater traffic, but that traffic is free.

On the other hand, the original website selling erotic products can also be transformed into a website providing sex education information. All of these changes can not be separated from the help of SEO, only a better understanding and application of SEO, we can improve the site's search engine ranking, which in turn brings more visits and potential customers.

We can't blame the environment. We can't change the environment, but we can change ourselves by learning and accumulating, improving our skills and knowledge, and optimizing our business model.

We need a deeper understanding of our target audience to understand their needs, preferences and behavioral patterns. By analyzing user behavioral data, we can discover what content and products users really care about and adjust our business strategies. We need to pay more attention to user experience and provide better products and services to meet users' needs.

At the same time, we also need to cultivate and enhance our innovation capability. Only through innovation can we stand out in a competitive market and lead the industry. We can achieve innovation by developing new products, providing unique content, or developing new markets.

In addition, we need to improve our marketing skills. We need to increase our brand awareness and attract more users through effective marketing strategies and techniques. We can market through social media, online advertising, email marketing, content marketing, etc.

Finally, I would like to emphasize that we need to remain open and flexible. The cross-border e-commerce market is changing rapidly and constantly, and we need to adapt to these changes and adjust our strategies in a timely manner. We can't complain about the general environment or be intimidated by difficulties and challenges. Only through continuous learning and progress can we succeed in the cross-border e-commerce market.

Overall, the cross-border e-commerce market is experiencing a shift from material consumption to spiritual consumption, which is the inevitable result of changing times and the direction of history. We should follow this trend and change our business model to provide better quality content and attract more traffic. This is my understanding and advice as a cross-border e-commerce expert at the current stage. I hope my experience and views can provide some insights into your e-commerce journey. Let's adapt to this changing era together, embrace new opportunities and challenges, and create a better e-commerce world together.