Why you need to build a standalone site: 9 advantages over platforms

With the advent of the digital age, more and more people are choosing to showcase their brands and products on the internet. When setting up their own website, many people will hesitate whether to choose to build a website on a third-party platform or to set up an independent site. In this article, we will compare the advantages and disadvantages of independent websites and third-party platforms, and discuss why you need to set up an independent website.

The table below demonstrates the comparison between independent and third-party platforms in terms of freedom, customer multi-marketing, private domain traffic, data security, branding, website speed, customer experience, website data analytics and independent thinking:

1. (number of) degrees of freedom (physics)

Building an independent station allows you to freely choose the website design, page features, website content and other aspects, while building a station on a third-party platform is usually subject to platform rules and restrictions, making it difficult to realize the degree of freedom.

2. Customer Multi-Marketing

On an independent site, you have the freedom to market multiple times to increase customer stickiness and repurchase rates, whereas on a third-party platform, you may not be able to market multiple times to customers who have already purchased your product.

3. Private Domain Traffic

Setting up an independent website can help you accumulate private domain traffic and improve user stickiness and conversion rate, while on third-party platforms, you may not be able to access user information and it is difficult to accumulate private domain traffic.

4. data security

Independent sites have the freedom to choose security measures to keep your data safe, whereas on third-party platforms you may not have full control over data security measures.

5. brandability

Build your brand image on independent stations to increase branding and awareness, whereas on third-party platforms, you may be limited by the platform's brand image.

6. Website Speed

Standalone sites can be optimized for your needs and improve site speed, whereas on third-party platforms, site speed may be limited and affected by the platform.

7. Customer Experience

On an independent site, you can design the user experience to suit your needs and increase user satisfaction and retention, whereas on a third-party platform, you may not have control over the user experience.

8. Website data analysis

On an independent site, you are free to choose data analysis tools for website data analysis to improve the operational efficiency and conversion rate of your website, while on a third-party platform, you may not have the complete website data.

9. independent thinking

Setting up an independent station requires independent thinking and decision making to improve your independent thinking and decision making skills, whereas on a third-party platform you may be subject to the rules and restrictions of the platform, making it difficult to think independently.

To summarize, setting up an independent website has the advantages of high freedom, multiple marketing to customers, private domain traffic, data security, branding degree, website speed, customer experience, website data analysis and independent thinking, which can help you improve brand competitiveness and user satisfaction. Therefore, we suggest you to set up an independent website to provide a better platform for your brand and product display.