Below is a chart and detailed description of a basic SEO workflow on a daily basis:
Flowchart:
Getting Ranking Information -> Analyzing Ranking Data -> Optimizing Website Content -> Updating Website -> Following Link Building -> Monitoring Website Performance -> Researching Market Changes -> Analyzing Competitors -> Writing Content -> Social Media Engagement
Elaborate:
- Get Ranking Information
The first thing you should do every day is to get ranking information to determine if there is a change in your site's ranking. You can use SEO tools such as Google Search Console and SEMrush to check your keyword rankings.
- Analyzing Ranking Data
Once the ranking data has been obtained, the next step is to analyze the data to determine if there are any areas that need to be acted upon. This may involve identifying keyword competitiveness, determining how your site compares to competitors, etc.
- Optimize website content
Based on the results of your analytics, you can take steps to optimize the content of your website, including updating site elements including titles, descriptions, keywords, and more. You can also optimize on-page content by adding new valuable information as well as updating outdated content.
- Updating the website
Updating your website is an important task in SEO as it improves the quality score of your website and therefore your rankings. Updating your website includes adding new pages, optimizing on-page content and updating on-page information, as well as ensuring the speed and security of your website.
- Follow-up link building
Link building is an important part of SEO that can provide your website with more traffic and higher rankings. You need to follow up on your link building program and make sure that your links are high quality and free from expired and broken links.
- Monitoring website performance
SEO isn't just about rankings, it's also about the performance of your website. You need to monitor your site's performance to make sure it's fast, secure and accessible.
- Researching market changes
SEO is constantly changing, and you need to constantly research market changes and trends to determine which strategies are working and develop your SEO plan accordingly.
- Analyzing Competitors
Understanding your competitors is part of a successful SEO strategy. You need to analyze your competitors' rankings, content and link building strategies so that you can develop a proper plan to improve your rankings.
- Contents
Content is the core of SEO. You need to write high-quality, valuable content to attract more visitors and improve your rankings. This also includes optimization such as using keywords and internal linking.
- Social Media Interaction
Social media is an important aspect of SEO that can help you increase exposure and traffic to your website. You need to engage with your audience on social media platforms, share your content and encourage them to share your content.
- Regularly update and review SEO strategies
SEO is an ever-evolving and changing field, so you need to review and update your SEO strategies regularly to ensure that they are in line with changes in the market and search engine algorithms. There are various SEO tools and analytics reports you can use to assess whether your strategies are successful and what areas need improvement.
Summary:
The basic workflow of an SEO on a daily basis includes obtaining ranking information, analyzing ranking data, optimizing website content, updating the website, following up on link building, monitoring website performance, researching market changes, analyzing competitors, writing content and social media interactions. These tasks involve various aspects, including technology, content, and marketing. By implementing these tasks, you can improve your rankings, attract more traffic and increase the quality and value of your website.
