As the e-commerce industry becomes increasingly competitive, many indie cross-border sellers have resorted to price-fixing strategies to attract consumers. However, this strategy often only exposes sellers to greater profit challenges and puts them at a disadvantage in future competition. Therefore, in order to remain competitive in such an imploding environment, independent site cross-border sellers need to improve consumer shopping experience and brand awareness through refined operations.
Here are the fine-tuned operational strategies that independent cross-border sellers can adopt:
- Optimized Packaging
Packaging is the first impression of the product reaching consumers, which can directly affect the consumer's buying experience and brand awareness. Therefore, independent cross-border sellers need to optimize the packaging design of their products to make it more attractive, personalized and exquisite. In addition, sellers also need to pay attention to the material, safety and sustainability of the packaging in order to establish a trustworthy and environmentally friendly brand image in the minds of consumers.
- Enhancement of vertical specialization of the website
Cross-border sellers of independent sites need to focus on the vertical specialization of the website, which is an important factor in enhancing brand recognition and attracting potential customers. In this regard, sellers need to consider the website's layout, color scheme, fonts, images, and other design factors to make the interface clearer, more concise, and easier to operate. In addition, sellers need to optimize their websites for search engine optimization (SEO) to improve their ranking and exposure in search engines.
- Enhancement of after-sales service
Providing quality after-sales service is the key for cross-border sellers on independent sites to win consumers' trust and loyalty. Sellers need to provide consumers with fast, professional and personalized after-sales services, such as answering consumer questions and handling returns and exchanges. In addition, sellers can establish online communities or customer service centers to provide consumers with more comprehensive support and services.
- Private Domain Customer Service
Private domain customer service is a way for cross-border sellers on independent sites to establish direct contact with consumers through social media, email, SMS, whatsapp and other channels. This way can help sellers build a closer relationship with consumers and provide more personalized and customized services to consumers.
