Why are vertical sites more popular and sticky for consumers?

Vertical sites are websites that provide relevant information, products or services in a particular field or industry. For example, websites in the fields of food, travel, fashion, health, etc. can be categorized as vertical sites. Compared with comprehensive websites, vertical sites have more specialization and depth in a specific field, so they are more likely to gain consumers' favor and have strong customer stickiness, which I will explain in detail below.

1. Better user experience

Vertical sites can better meet the needs of users because they are more focused on a particular area, providing more in-depth information and products or services that are more relevant to the needs of users. Vertical sites are more precise in their information and can help users quickly find the content they need, improving user experience and satisfaction. In contrast, comprehensive sites may contain too much information and content, and users need to spend more time and effort to find the information they need, reducing the user experience.

2. Higher professionalism and authority

Vertical sites have more in-depth expertise and experience in a particular field and are therefore more likely to gain the trust and recognition of users. By providing specialized content and services, vertical sites can establish their authority and reputation in the field, further increasing user loyalty and stickiness.

3. More targeted marketing

Vertical sites can more accurately pinpoint their target user groups and provide products or services that meet the needs of these users, making it easier to market effectively. In contrast, comprehensive sites need to cover multiple domains and user groups, making it difficult to achieve targeted marketing. Vertical sites can attract and retain target users more effectively through domain-specific expertise and experience.

4. Stronger community and interaction

Vertical sites usually have stronger community and interactivity, which can build up interaction and communication among users and increase their sense of belonging and loyalty. Users can find like-minded people on vertical sites and share each other's experiences and ideas, further strengthening user stickiness.

In summary, vertical sites are more likely to gain consumers' favor and have strong customer stickiness due to their professionalism, precision and targeting advantages. Therefore, for enterprises and individuals, the vertical site is the plan for long-term development, and the comprehensive site is more suitable for large sellers, such as platform type sellers.