Which platform should a small cross-border e-commerce team primarily focus on when running social media?

For small cross-border e-commerce teams, you should focus on the following platforms when running social media:

1. Facebook: Facebook is one of the world's largest social media platforms with over 2 billion active users, a wide reach and diverse user base. On Facebook, teams can attract potential customers, build a customer base, and increase brand awareness by creating brand pages, publishing content, and placing ads.
2. Instagram: Instagram is a photo and video-based social media platform with 1 billion active users, mainly young people as the main user group. Teams can increase brand exposure and sales on Instagram by posting high-quality photo and video content, increasing follower interaction, and using a variety of marketing tools (e.g., Instagram Shop, etc.).
3. Twitter: Twitter is a social media platform with short texts and images, with 300 million active users, mainly business and political users as the main user groups. Teams can increase brand exposure and visibility by posting company news, industry trends, product promotions and other information on Twitter.
4. LinkedIn: LinkedIn is a professional social media platform for business users and job seekers with 700 million active users. Teams can increase their brand presence and build a professional image on LinkedIn by creating a company page, posting company updates, and participating in industry discussions.

To summarize, for small cross-border e-commerce teams, when operating social media, they should focus on platforms such as Facebook, Instagram, Twitter and LinkedIn. Of course, the specific selection should be based on the target user group, product type, geographic location and other factors, while it needs to be tested and adjusted according to the actual situation.