FluentCRM It is a powerful WordPress CRM plugin that can help companies efficiently manage customer data, optimize email marketing processes, and automate customer follow-up. Use FluentCRM The business can be WordPress All processes from data collection to marketing automation are completed within the site, reducing operational costs and improvingWordPress CRMOverall efficiency.
![Image[1]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307101950410-image.png)
FluentCRM Installation and Basic Configuration
mounting FluentCRM
- Go to the WordPress backend and click Plugins → Install PluginsThe
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- look for sth. FluentCRM Click mountingAnd then start usingThe
![Image [3]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250306210733941-image.png)
- go into FluentCRM → Setup Wizard
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- Select the desired integration features, for example:
- WooCommerce(Managing e-commerce clients)
- Fluent Forms(Collecting information on potential clients)
- LearnDash (synchronization of online learner data)
- Configure email sending settings, either by choosing the WordPress built-in email feature or the SMTP plug-ins (such as FluentSMTP).
Importing customer data
- go into FluentCRM → Contact personClick Import ContactsThe
![Image [9]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307092305391-image.png)
![Image [10]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307092143663-image.png)
- Select the data source:
- CSV file(for existing customer data)
- WooCommerceLMS, Membership System, LMS Plug-in(synchronizes user data within the WordPress site)
![Image [11]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307092353779-image.png)
- After confirming that the data fields match, the import is completed.
![Image [12]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307092547425-image.png)
- Once the import is complete, all customer information can be viewed and personalized in the FluentCRM contact list.
![Image [13]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307092626245-image.png)
Manage customer information
- go into FluentCRM → Contact person, view all customer details including:
- Purchase Record
- Form Submission Record
- Mail interactions
- subscription status
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- Select any contact to go to the personal information page and manually add notes to help team members track customer needs.
![Image [15]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307093347347-image.png)
Optimize customer segmentation
Creating Tags
- go into FluentCRM → Tag ManagerClick Add new tagThe
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- Example:
- new registration(for newly registered users)
- Active Customers(frequent visits or multiple orders)
- high value user(Customers with higher purchases)
Creating Customer Groups
- go into FluentCRM → List Management, creating groups based on different user behaviors, for example:
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- Regular Purchase Customers(for subscription-based services)
- First time customers(offers or tutorials can be sent in a targeted manner)
- member user(Sends exclusive content for different membership levels)
These categorizations can help businesses push marketing messages accurately and improve customer stickiness.
Creating email marketing campaigns
- go into FluentCRM → e-mail campaignsClick New Mail CampaignThe
![Image [18]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307094251941-image.png)
- Select an email template and edit the content of the email.
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- utilization Personalized Fields(e.g. {first_name}) to make the content of the email more relevant to the customer's needs.
![Image [21]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307095115267-image.png)
- You can test before sending to make sure the email is displayed correctly.
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- Launch email campaigns and monitor delivery and customer interaction data.
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Attracting potential customers
- combining Fluent Forms maybe Elementor Forms Design opt-in forms to entice visitors to leave contact information.
![Image [24]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307100017339-image.png)
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- Set up the form to automatically add tags when it is submitted, e.g. potential customer maybe Waiting for follow-upThe
- Design follow-up email marketing processes such as:
- Send a welcome email
- Offer limited-time discounts to encourage user conversions
- Adapt marketing content to user behavior
Automated marketing workflows
- go into FluentCRM → automationClick New automationThe
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- Select the trigger condition, for example:
- Automatically send a welcome email after a visitor submits a form
- Send reminder emails after shopping cart abandonment
- Send a thank-you note and recommend related products after the order is completed
![Image [30]-FluentCRM User Guide: WordPress Site Customer Management and Email Marketing Optimization](https://www.361sale.com/wp-content/uploads/2025/03/20250307100556251-image.png)
- Add conditional branches to improve personalized marketing results.
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- Starts the automated process with the Automation Report Monitor results in the middle and optimize subsequent marketing programs.
summarize
FluentCRM because of WordPress The site offers a full suite of customer management solutions covering data collection, intelligent grouping, email marketing and automated processes. Organizations can leverage FluentCRM Easily manage customers, increase email engagement rates and optimize business growth patterns. Whether it's e-commerce, online education, membership subscription or business website, you can take advantage of the FluentCRM Building an efficient CRM system, enabling more accurate marketing management.
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