WebP format's impact on SEO: make your images lighter and rank higher

Optimizing image formats for faster loading has become a key factor in improving SEO rankings in websites built with WordPress.WebP formatAs an efficient image format that compresses file sizes while maintaining high quality, it's become theImprove website performance and SEOIdeal for.

WebP format

Developed by Google, the WebP format is an image format designed for the web. Compared to the traditional JPEG and PNG formats, WebP images can often be created with the same quality in a file size that isDownsizing 30% to 50%. This has faster loading speeds and less bandwidth consumption for websites, which improves overall performance.

WebP format advantages:

• Improve page loading speed: The high compression ratio of the WebP format means that web pages load faster, especially forImage-rich pagesEspecially noticeable.
• Improve mobile performanceWebP format allows images to load more quickly, reducing bounce rate and improving the mobile ranking of your website.
• Optimized SEO: Google made it clear thatPage loading speed is one of the most important factors affecting rankings.. Faster loading speeds not only help improve SEO, but also increase user retention.

Impact of WebP format on SEO

1. Increase page load speed, affecting LCP (maximum content drawing)

In Core Web Vitals.LCPis a crucial performance metric that measures the loading time of the largest visible content on a page. Using the WebP format can drastically reduce the size of image files, which in turn reduces load times and helps websites score better in Core Web Vitals tests.

2. Reduce bandwidth consumption and improve website performance

Reducing image size not only improvesLoading speedIt also reduces server bandwidth consumption. Reducing bandwidth usage not only helps to reduce costs, but also ensures that the website remains smoothly accessible during peak traffic periods.

3. Improve mobile optimization (Mobile-First)

WebP format loads faster on mobile devices than JPEG and PNG formatsfasterwhich helps to improve SEO performance on mobile. In Google's ranking algorithm, user experience on mobile occupies an increasingly important position, and using WebP images canImprove your website's ranking in mobile searchThe

4. Improve user experience and reduce bounce rate

Image loading speed has a direct impact on user experience. Slow loading images result in long page dwell times and users may leave due to long wait times.WebP images can speed up page loading, which reduces bounce rates and increases the amount of time users stay on the site.

Using WebP format in WordPress?

1. Installation of WebP Support Plugin

Although WordPress does not support WebP format by default, it can be achieved by installing plugins. Here are the WordPress plugins that support WebP format optimization:

• EWWW Image Optimizer

• Smush

• ShortPixel Image Optimizer

• WebP Express

• Imagify

Imagify Plugin User Guide: Easily Optimize Images to Improve Site Speed and SEO Performance

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2. Using a CDN (Content Delivery Network) to support WebP

pass (a bill or inspection etc)CDNYou can easily enable WebP images for your WordPress website and make sure that the images load fast globally. Supporting CDN optimized WebP format images, there are these service providers:

• Cloudflare: Headquartered in the United States, the company provides global CDN acceleration, DDoS protection and website security services characterized by a high degree of reliability and security.

• KeyCDN: Headquartered in Switzerland, the company offers fast, affordable CDN services characterized by simplicity and ease of use for small and medium-sized websites.

reach a verdict

The WebP format not only helpsWordPress websiteImproving performance can also have a direct impact onSEO ranking. Hope this post, can bring you help, so that you generally have an understanding of the WebP format images, and how to optimize the image format in the WordPress site.