Newbie tutorial: in-depth understanding of Google SEO, optimize the structure of WordPress pages, quickly improve site ranking

SEOIt refers to a series of optimization tools to improve the website's performance in theInternet search enginehit the nail on the headrankingsand thus increase traffic to the site.

How Google works

The workflow of Google Search is divided into 3 stages:

1. gripper: Google will use a file named "Googlebot" is an automated program that discovers all kinds of web pages from the Internet, also known in China as "spiders", the program automatically crawls the text, images and videos in the web pages, to avoid resource500 error codeIf there is this error code it will cause Google to not be able to fetch the content of your website.
2. Indexing: It means that Googlebot (Google's web crawler) crawls and analyzes the content of a web page and then stores the information about the page in the Google's database(i.e., indexing) in order to provide users with search results. Some common indexing problems may include.
   • The page is marked with noindex:If a page contains a noindex tag, Google will instruct not to index the page.
   • robots.txt blocks crawling:Rules in the robots.txt file may prevent Googlebot from crawling specific pages or directories.
   • Pages are rendered in JavaScript:If page content is loaded dynamically in JavaScript, Googlebot may not be able to crawl that content.
   • The page is not linked (isolated page):Pages with no internal or external links pointing to them may be ignored by Googlebot and not indexed.
   • Low-quality content:Duplicate content or poor quality pages may be ignored by Google or simply removed from the index.
   • The page loads slowly or is inaccessible:If the page loads too slowly or is inaccessible due to a server error, Google will not be able to crawl and index the page.
   • Excessive redirects:Prolonged redirect chains or redirect loops can result in Google not being able to crawl the page effectively.
   • Use unsupported file types or media:Certain file types (such as Flash) are not supported by Google, which may result in related content not being indexed.
   • Web content is restricted by firewalls or login authentication:Pages that require password authentication or are protected by a firewall cannot be accessed and indexed by Googlebot.
   • Official penalties:If a page violates Google's quality guidelines, it may be manually penalized, resulting in an inability to index or a drop in rankings.
3. Presenting search results: When a user searches in Google, Google returns information relevant to the user's query Search Console may tell you that a page is indexed, but you don't see it in the search results. This may be because.
   • Web content is different from user searches
   • Low-quality content
   • Googlebot Rules Prevent Providing Content

Optimizing On-Page SEO Steps

1. Check for page visibility:

WordPress provides a "Visibility to Search Engines" setting, which prevents search engines from viewing a page. Its function is to allow webmasters to check the internal testing phase of their pages before they are published.

Note: If you want Google to index this site, remember not to check the box "It is recommended that search engines do not index this site"

2. Check the URL structure

Friendly URLs should be concise, easy to read, and contain keywords; Google prefers to include URLs that are clear and descriptive because they help search engines understand the content of the page.

For example.yourwebsite.com/seo-friendly-url (particle used for comparison and "-er than") yourwebsite.com/?p=123 Better for SEO.

The following are examples of better URLs:

https://www.361sale.com/special/zxjz/
https://www.361sale.com/special/elementor/

Users can see the usefulness of this website at the web link, similar to the Windows system path, so that they can clearly understand the structure of this website.

Optimization steps::

• "Settings" ""Fixed links""Page. Customize the structure by selecting "Post ID" option, and then click "Save Changes"button to save your settings.

3. Use of SEO plug-ins

this time around RankMath As an example, the plugin is one of the more popular plugins in WordPress, it is a powerful WordPress SEO plugin that helps you optimize your website's search engine rankings. It offers many features to make SEO setup easier and more efficient. Here are some of the Key Features and Functions of Rank Math::

1. Comprehensive SEO Analysis Tools::Rank Math An SEO Analytics feature is provided to help you understand the SEO health of your website and give recommendations for improvement based on best practices.
2. Support multi-keyword optimization: Unlike many other plugins, Rank Math supports optimization for multiple keywords per page.
3. Built-in 404 monitoring: Rank Math automatically detects and logs 404 error pages on your site.
4. XML Sitemap: Rank Math automatically generates and updates XML sitemaps for your website, helping search engines crawl your site more efficiently.
5. Integration with Google Search Console: Rank Math can convert Google Search Console Data is integrated directly into your WordPress dashboard, making it easy to see how your site is performing in terms of clicks, displays, and rankings.
6. SEO Analysis and Recommendations: Rank Math provides real-time on-page analysis that displays a page's SEO score as it is being edited, providing suggestions for optimization such as titles, meta descriptions, keyword usage, and more.

For more information on how RankMath works, please read this article, "RankMathFree Tool to Improve WordPress Website SEO in 1 Second: RankMath".

4. Add XML sitemap

An XML sitemap is a file that lists all the important page links on a website to help search engines better crawl and index content. It is written in XML format and usually includes information such as the URL of the page, when it was updated, how often it was updated, and its priority, which improves the visibility and indexing efficiency of the site.

The following is a summary of the information provided through the Rank Math Pluginincrease XML Site MapThe detailed steps of the

1. Enable the XML sitemap function:

• In the WordPress backend, click Rank Math > instrument panelsThe
• In the dashboard, find the Sitemap(Site Map) module. If it is not enabled, click Enable.

2. Configure XML sitemap settings:

• go into Rank Math > Sitemap Settings

3. Submit a site map to Google Search Console

• Login to Google Search ConsoleThe
• Select your site and click on the left Site MapThe
• At Add new sitemap, enter your XML sitemap URL and click the submit (a report etc)The

5. Optimize the article content of the web page

The elements of an optimized article are these:

1. byword: Choose relevant keywords and incorporate them naturally into the article. Use tools (e.g. Google Keyword Planner, Ahrefs,SEMrush) found related to the content of your articlePopular KeywordsThe
2. caption: To ensure thatConcise titleboth (... and...)Contains keywordsThe title is recommended to be between 50 and 60 characters long to avoid truncation. Title length is recommended to be between 50-60 characters to avoid truncation.
3. meta-description: Write concise and attractive meta descriptions that contain keywords. The meta description is the display text in the search results thatAttract users to clickThe
4. URL structure: To ensure that URL shortcomprisebywordThe
5. High-quality content: Provide original and valuable content.
6. Internal and external links: Links to relevant pages on this site and to authoritative sites.
7. Appropriate title: Split the structure of the article clearly and use appropriate H tags. UseSubheadings (H2, H3, etc.)Split the article for easy reading and understanding while making it easier for search engines to crawl the content.
8. Image Optimization::Compressed imagesand use descriptive Alt Tags.
9. Page loading speed: Increase page load speed to improve user experience.
10. Mobile Optimization: Ensure that the article is inGood display on mobileThe

6. Optimize the content of comments

User reviews can help improve a website's SEO to some extent for a number of reasons including:

1. Add page content: Comments provide more textual content to the page and can increase the keyword density of the page, especially if the comments contain relevant keywords.
2. Increased interaction and participation: Active user comments indicate more interaction and engagement on the site, and search engines will see the page as more valuable and relevant.
3. Increase the frequency of page updates: Whenever a user posts a comment, the page content is updated and the search engine crawls the page more frequently, thus increasing the frequency of indexing.
4. Increased social signals: If the comment section has a social sharing feature, users sharing comment content or page links will bring more external traffic and social signals to the site.
5. Improving the user experience: User reviews can help build a sense of community on a website, enhance the user experience, reduce bounce rates, and thus indirectly improve SEO.

Note: User comments also need to be properly moderated to avoid spammy comments and low-quality content, which may have a negative impact on SEO.

concluding remarks

Want your WordPress site to stand out in Google search? Remember these three core rules:clear-cut structure,content is king,Details win!From checking your site visibility to optimizing every URL, from arming your site with the RankMath plugin to carefully polishing your article keywords, every step of the way is a recipe for making Google spiders love you more. Don't let404 errorDrag your feet. Don't letSpam comments ruin the experienceAnd don't letSlow loading drives away users. PersistenceExporting dry contentThe regular use of theXML Map"Feed" Google new links and you'll find that rankings go up like an elevator.