怎样使用 Google Analytics 和 Google Search Console 监控 CMS 网站 SEO 表现

When running a CMS website such as WordPress,Joomla, Drupal) when just optimizing SEO It's not enough. It's more important.Real-time monitoring of SEO dataThe website is designed to provide an understanding of website traffic, user behavior, and Google crawling.

This guide will detail how to use the Google Analytics respond in singing Google Search Console to monitor SEO data for CMS websitesthat helps you analyze core metrics such as traffic sources, keyword rankings, crawl errors, and more to ensure that your SEOOptimization is effective.

1. Why use Google Analytics and Google Search Console?

Google Analytics(GA)

Google Analytics is a powerful data analysis tool forMonitor user behavior, traffic sources and conversion rates. With GA, you can:

ferret outWebsite visitor data(e.g., number of visits, length of stay, bounce rate)
follow a trailTraffic Sources(natural search, social media, advertising, etc.)
analyzeWebsite User Behavior(which pages are highly visited and which pages are experiencing high levels of user attrition)
monitorsSEO Conversion Effect(Which keywords and traffic sources are bringing in more conversions)

Google Search Console(GSC)

Google Search Console is primarily used forMonitoring website performance in Google searchesIt can help you:

controlIndexing status of the site(which pages are included in Google and which are ignored)
analyzeKeyword performance(What search terms drive traffic)
probeMobile Optimization(Adaptation of pages on mobile devices)
Discover and fixSEO Issues(e.g., 404 errors, indexing issues, structured data errors)

Google Analytics focuses onUser Behavior AnalysisWhile Google Search Console focuses onSearch Engine OptimizationThe two are used in conjunction to fully monitor the SEO performance of a CMS website.

2. How do I install Google Analytics on my CMS website?

2.1 Creating a Google Analytics Account

interviews Google Analytics and sign in to your Google account
strike (on the keyboard) "Start measuring."
importationaccount name(e.g. "My Website")
optionData sharing settings(default option)
set upWebsite Properties(Enter site name, URL, time zone)
optionData stream type → Select "Web"
Reproduction measurement ID (G-XXXXXXX)You will need to add it to the CMS website later!

2.2 Installing Google Analytics in a CMS Website

WordPress Users

Method 1: Use the GA plug-in (for novices)
1. Installation "Google Site Kit" or "MonsterInsights" Plug-ins
2. In the plugin settingsPaste GA tracking code(Measurement ID)
3. Connect your Google account to automatically track traffic

Method 2: Adding GA code manually (for developers)
1. Log in to the WordPress backend and go to Appearance → Theme Editor
2. locate header.php file in the <head> Add the following code inside the tag:

html

</script
<script
 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);}
 gtag('js', new Date());
 gtag('config', 'G-XXXXXXXXX');;
</script

Save and upload files

It is recommended to use the plugin to add

Joomla/Drupal users

go into Template ManagementFind index.php
exist <head> Partial insertion of Google Analytics code
Save and clear cache

3. How to configure Google Search Console in CMS website?

3.1 Adding a Website to Google Search Console

interviews Google Search Console
option "Add new site"
optionVerification Method::
- Recommendation: Automated verification using Google Analytics accounts
- manual mode: in the CMS website header.php file <head> Add HTML validation code to tags

<head> How to add HTML validation code to tags

3.2 Submitting a Site Map (Sitemap)

WordPress Users: Use Yoast SEO Plug-in auto-generation sitemap.xml
Joomla/Drupal users: Use XML Sitemap Component Generated Site Map
In Google Search Console → Site Map submit (a report etc) https://yourwebsite.com/sitemap.xml

3.3 Configuring the URL Inspection Tool

Manually checking URLs: If you publish a new page but Google is slow to index it, use the "Request Index" functionality
Crawl Error Analysis: in Page Index → Coverage Check which pages are ignored by Google and fix errors in the

4. Monitoring of key SEO data for CMS websites

4.1 Viewing in Google Analytics SEO Related traffic

go into GA → Audience Groups → OverviewThe following SEO key metrics are of interest to you:

Natural Search Traffic: See the number of visits generated by Google searches
Bounce Rate: Higher values mean that users enter and leave quickly, possibly due to content quality or loading speed issues
Average session length: longer indicates more interest from the user
conversion rate: If it's an e-commerce or business website, you can set up a SEO Objectives(e.g., form submissions, purchases)

4.2 Viewing SEO Key Data in Google Search Console

go into Search Results → Query AnalysisConcerns:

Top 10 Keywords: Whatsearch termBringing in the most traffic?
Click Through Rate (CTR): Percentage of clicks in search results, low CTR may require optimization of title and description
Page indexing status: see which pages are not indexed by Google and fix indexing errors
mobile adaptability: Check if the site is suitable for mobile access

5. Using data to optimize SEO

If search traffic is low: Check keyword rankings and optimize titles and content
If the bounce rate is high: Optimize page load speed and improve content quality
If indexing is problematic: Inspection robots.txt,Site Maprespond in singing noindex tab (of a window) (computing)

concluding remarks

utilization Google Analytics respond in singing Google Search ConsoleIt can help you.Monitoring SEO data for CMS websites, find the direction of optimization and make sure that Google Fast Inclusion and RankingYour page.

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