How to Get Google Additional Links for WordPress Websites

What are Google Additional Links?

Google additional links are additional links that show up in search results below the main link to a brand's website. Typically, these additional links point to other important pages on the website and are automatically generated based on Google's algorithm. Additional links make it easier for users to find relevant content on a website, helping to increase brand exposure and click-through rates.

Examples of additional links::

Google additional links (Sitelinks) are automatically generated through its algorithms and are designed to provide users with an easier browsing experience, allowing them to jump directly to key pages on the site without additional clicks. If your website is newer or has lower traffic, it may not be able to display additional links in search results for the time being. You can boost the probability of generating additional links by using the following methods. Before that, learn why Google additional links are so important for your website.

Google Why are additional links important?

1. Increase click-through rate (CTR)

Additional links take up a prominent position in the search results and can boost the click-through rate of the entire website, allowing more users to click through.

2. Increase brand credibility

When Google displays additional links for a brand, it means that Google considers the brand to be popular and authoritative, which increases the user's trust in the brand.

3. Enhance product awareness

Additional links help users quickly discover important content on the site, whether it's a product page, pricing page, or blog post, boosting brand exposure.

4. Help users discover popular pages

Additional links showcase the most trafficked or popular pages on the site, helping new visitors find relevant content quickly.

5. Increase deep page visits

Additional links may also display a search box that allows users to search directly within that site, increasing exposure to deeper pages.

How to Get Google Additional Links for WordPress Website?

1. Have a unique website name

Google additional links typically appear in search results related to your brand and are only supported for the top results. If your brand name is too generic or similar to a common term, it may be difficult for Google to determine if users are searching for a specific brand or a general topic.

Why the importance of brand name cannot be ignored?

• Limitations of generic names: Names like "global HR expert consulting" are difficult to rank for competitive keywords, and even if they do rank first, Google may misinterpret the user's intent.
• Exceptions for well-known brandsFor example, as "Apple" is a globally recognized brand, when users search for "Apple", Google can clearly determine that they are looking for a technology company and not a fruit.

How to respond?

• If you're a new company, choose a unique brand name, such as 361sale, which is easily distinguishable and not duplicated from your competitors.
• If your brand is well-established, it is not recommended to change the brand name for the sake of additional links, as this can lead to SEO losses and pose other risks.

2. Ensuring top brand names

Google additional links will only be assigned to brand terms that rank first in the search results. Therefore, your first priority is to work on getting your brand name to the top of the list for relevant keywords.

Strategies to improve brand name ranking:

• Optimize website content: Implement best practices according to the WordPress SEO Guidelines.
• Keyword Research: Use tools (e.g. Ahrefs (or Semrush) Research and optimize long-tail keywords related to your brand name.
• Writing quality content: Create blog posts that are optimized for SEO and offer practical solutions around user problems.
• Getting Backlinks: Attract other websites to link to your brand's website through collaborations, guest blogging, or posting high-quality resources.

Ranking #1 can take time for new companies, but with enough promotion and optimization, it can be achieved.

3. Optimization of websites with appropriate structured data

What is structured data?

Structured data is a special code format that helps search engines better understand the content of web pages. This data is essential for generating Google additional links, featured snippets and even answer boxes.

How do I set up structured data?

• Using the WordPress SEO Plugin::
  • Plug-ins such as All in One SEO or Rank Math provides simple tools to add metadata and architectural markup.
  • You can define content types (such as posts, products, or events) for each page and add related attributes.
• Validate your data::
  • utilization Google's structured data testing tools to make sure your markings are correct.

Although structured data does not directly guarantee additional link generation, it significantly increases the likelihood of being selected.

4. Creating a clear website structure and navigation

Google's crawling algorithmRely on a logical and clear site structure to understand content hierarchies and relationships between pages.

Best Practices for Optimizing Navigation:

• Hierarchical menu: Use hierarchical drop-down menus to clearly organize site content. Example:
  • Home → Product Category → Single product page.

• Add Breadcrumb Navigation: Improve the user experience while helping Google understand page hierarchies more easily.
• Create key pagesMake sure you have important pages like "About Us", "Pricing", "Contact Us", etc. and link to them from multiple places via internal links.

A clear navigation not only helps with additional link generation, but also improves the overall SEO performance of your website.

5. Creating a Site MapfurthermoreSubmit to Google Search Console

Why are site maps important?

XML sitemaps help search engines quickly find and index all the pages on your site, which is essential for improving your site ranking and generating additional links.

How do I create a sitemap?

• Generated using plug-ins: Plugins like All in One SEO or Yoast SEO can automatically generate and update sitemaps.
• Submit to Google Search Console: Uploading the sitemap to Search Console makes it easier for Google to ensure that all important pages of the site are covered.

6. Internal linking strategy

Internal linking is an important element of on-page SEO that helps direct users and search engines to key pages on your website.

Tips for implementing internal linking:

• Prioritize links to important pages: Links from articles, home pages or menus to core pages such as "Product Catalog" or "Contact Us".
• Assign keyword anchor text: Ensure that the text description of the link is relevant to the target page, e.g. use "contact us" rather than "click here" as the anchor text.
• Using the Internal Linking Plugin: Automatically find linking opportunities with the help of tools such as All in One SEO to improve linking efficiency.

7. Improve page titles and make them relevant

Page titles are an important factor influencing Google's additional link generation, as they determine what the link will display.

Ways to optimize page titles:

• relevance over priority: Make sure the title is consistent with the page content and target keywords.
• Use of simple language: The title should be easy to understand and clearly communicate the core content of the page.
• With the WordPress plugin: Customize the page title and meta description in the SEO plugin settings.

How do I add a Google Attached Links search box?

Some large websites (such as YouTube and Wikipedia) display a dedicated search box below additional links, allowing users to search directly within the site. To accomplish this, you can add the JSON-LD format of the architecture markup. Use the All in One SEO The plugin can add these tags automatically.

common problems

1.How do I remove additional links from Google?

It is not possible to remove additional links directly. The only way to do this is to set the relevant page to thenoindexmaybeDelete pageGoogle automatically assigns additional links to the brand's top-ranked page, which cannot be removed manually.

2.Is it possible to control the content of additional links?

There is no control over the text of additional links.Google automatically selects additional links based on the content and structure of the website and displays the relevant page titles.

3.Can I pay for Google additional links?

Google Additional Links are naturally generated and cannot be obtained by paying for them. They are different from additional links in Google Ads, which are links attached to ads.

summarize

Google additional links can make a website more visible in search results, improving click-through rates and user experience. While you can't control it directly, you can increase the chances of it appearing by doing the following:

1. Unique and highly ranked brand name: Ensure that the brand name is easily recognizable and comes up first in relevant searches.
2. Clear website structure: Use clear navigation, menus and site maps to make it easy for users and search engines to find content.
3. Adding Structured Data: Use tools such as the Rank Math plugin to help search engines understand the important pages of your website.
4. Optimize titles and internal links: Headings should be clear and internal links should point to key pages.
5. Submitting a sitemap with Google Search Console: Ensure that all important pages are included.

With these optimization methods, you can increase the likelihood that your website will display additional links, allowing users to find what they want to see more quickly, while enhancing the professionalism and credibility of your website.