How to Make Revenue on YouTube Shorts: 2024 Revenue Threshold Explained

YouTube Shorts, a short-form video feature introduced on the YouTube platform, has quickly become an important tool for creators and brands to promote. Since its launch in 2020, YouTube Shorts has attracted thousands of bloggers. To support bloggers, YouTube is constantly updating and expanding its revenue model.2024, YouTube Shorts' revenue thresholds, revenue streams, and how to successfully realize revenue have become the focus of many creators. In this article, we'll break down how to earn income from YouTube Shorts in 2024, coveringRevenue thresholds, creator funds, advertising revenueand many other ways.

I. YouTube Shorts' Revenue Threshold: 2024 Updated Standards

In order to earn income through YouTube Shorts, creators need to meet certain eligibility requirements. Unlike traditional YouTube videos, YouTube Shorts have different thresholds and requirements.

1. YouTube Partner Program (YPP) Eligibility Requirements

To earn YouTube Shorts revenue through ad revenue, creators must first join the YouTube Partner Program (YPP). To meet the YPP eligibility requirements, creators need to meet the following criteria:

• 1000 Subscribers: Creators need to get at least 1,000 subscribers.
• 4000 hours of viewing time: The creator's channel must have accumulated 4,000 hours of viewing in the last 12 months.
• Adhere to YouTube's Community Guidelines: Creators are required to abide by all of YouTube's community rules and ensure that they are not violating copyright or posting inappropriate content.
• Enable Dual Authentication: To protect the security of creator accounts, YouTube requires that dual authentication be enabled.

By meeting these conditions, creators can join the YouTube Partner Program and thus start earning through ad revenue.

2. YouTube Shorts Creator Fund

In addition to ad revenue, YouTube has launched theShorts Creators Fund, which is a reward program especially designed for short video creators. The fund helps creators get paid without ad revenue through direct rewards.

• Eligibility requirements for the Creators Fund: Unlike the YouTube Partner Program, the YouTube Shorts Creator Fund has no set subscriber or viewing hour requirements. However, creators are required to produce high-quality, engaging Shorts content that attracts a large number of viewers and interactions.
• Reward Criteria: YouTube distributes fund rewards based on the performance of short videos (e.g., number of views, number of interactions, etc.) YouTube regularly evaluates top-performing creators and pays out bonuses directly.

3. Combination of advertising revenues and creators' funds

Creators who meet both YPP requirements and participate in the Shorts Creator Fund program will be able to earn both ad revenue and Creator Fund rewards. The two go hand in hand, and creators can choose the revenue model that works best for them based on their content creation.

II. YouTube Shorts revenue streams

In addition to earning ad revenue and creator funds through the YouTube Partner Program (YPP), YouTube Shorts offers several other ways to earn.

1. Advertising revenue

When a creator joins the YouTube Partner Program, ad revenue becomes one of the primary sources of income.YouTube Shorts ad revenue is calculated in a similar way to traditional YouTube videos. Every time a user views an ad, the creator gets a share of the revenue.

• Ad Insertion: Ads can be inserted before, during, or after a Shorts video is played. These ads are typically short, precisely targeted pieces of content designed to increase viewer engagement with the ad.
• CPM (cost per thousand displays): The creator's revenue will depend on the CPM rate, which is the cost per 1,000 ad displays.The CPM rate usually depends on the creator's audience demographic, the relevance of the video, and the advertiser's budget.

2. Brand partnerships and sponsorships

With the popularity of YouTube Shorts, more and more brands are willing to partner with creators for paid sponsorships or promotions. This approach is usually available to creators with a high fan base or a specific audience segment.

• Brand Cooperation: Creators can work directly with brands to showcase their products or services in videos for brand sponsorship dollars. Brands often ask creators to showcase their products in a creative and personalized way, thus increasing brand exposure and awareness.
• Sponsored Videos: Creators can also earn additional revenue by adding brand sponsorships or advertising partnerships to Shorts videos.

3. Super Thanks (Super Thanks)

Super Thanks is a YouTube feature that allows viewers to offer small cash rewards directly to creators. While this may generate less revenue, it provides a way to build a stronger connection with viewers and gain support.

• How to turn on: Creators need to enable the Super Thank You feature, which allows viewers to give a small reward directly when they watch a video by clicking on the "Thank You" button.
• Income standards: The creator's income will be based on the amount contributed by the viewers, which is usually small per transaction, but with a large number of viewers participating, the cumulative income cannot be underestimated.

III. How to Increase Revenue from YouTube Shorts: Optimizing Content and Interaction

In order to increase revenue and break through revenue thresholds, creators need to constantly optimize their YouTube Shorts content and engagement strategy.

1. Increased viewership and interaction rates

YouTube Shorts revenue is often closely tied to video views and viewer interaction. Creators can improve the performance of their videos in the following ways:

• Create popular content: Focus on current trends, challenges and themes and combine them with personal creativity to produce Shorts videos.
• Increased interaction: Encourage viewers to like, comment and share videos. More interaction means higher exposure and better opportunities for ad revenue.

2. Frequent publication of high-quality content

Posting frequency is also one of the key factors that affects revenue. Creators need to maintain a certain posting frequency to ensure that their content continues to engage viewers. High-quality short videos not only increase views, but also improve ad revenue and brand partnership opportunities.

3. Utilizing social media and other platforms for outreach

In addition to YouTube, creators can also promote their YouTube Shorts content through social media platforms such as Instagram, TikTok, Twitter, and more. These platforms can drive more traffic to creators, which can increase YouTube Shorts views and revenue.

Summary: How to Earn with YouTube Shorts

To earn revenue through YouTube Shorts in 2024, creators must understand the platform's revenue thresholds and diverse revenue models. Whether it's through ad revenue from the YouTube Partner Program or through creator funds, brand partnerships, super thanks, and more, creators can choose the right revenue path based on their content creation style and goals. By continuously optimizing video performance and increasing viewer interaction, creators can break through the revenue threshold and achieve a higher income.