SEO optimization guide: from keyword density to technical optimization of the full range of improvement strategy

1. introductory

Importance and goals of SEO

Make a small goal to follow the tutorials and cut your SEO time in half.

Our customers are not those of us who create brands. Rather, they are those who uselook for sth.of people. It's important that we focus on making sure we take care of every user's experience and needs.

SEO increases visibility and improves rankings,Driving network traffic,Demonstrate authority,Provide a better user experience

(1)SEO Increase visibility and rankings

The visibility has nothing to do with yourrankingsDirectly related. The higher you rank on search engine results pages (SERPs), the more likely it is that potential customers will see you and click through to your website, so improving yournatural page(Natural search results) Ranking is key. 

For example, we posted aboutelementor BreadcrumbsThe blog with theelementor BreadcrumbsPerforming a search, the blog took the top spot on Baidu.

The more effective your SEO efforts are, the higher your rankings will be and the more visible you will be.

(2)SEO drives web traffic

Increasing web traffic is one of the main goals of SEO, and the higher you rank, the more web traffic you get.Golden RuleYes."Selected Abstracts", which is often referred to as the location #0because it appears above the first ranked URL. For example, type "SEO"Example when performing a search.

The key is to deliver solutions through content that Google finds useful enough tobe sure toTreat this as a selected summary. 

Featured summaries usually come from snippets of content on a page, for example:video,Definition or short answer,listings,formsetc.

video clip

|

Definition or short answer

|

listings

|

forms

• video clip: Sometimes Google chooses to show video clips, especially if the user question is related to a visual presentation.
  • for exampleSearch for "How to change a car tire", Google may show a video that directly demonstrates the steps to change a tire. Users can quickly get visual guidance through the video clip without having to click through to the website.

• Definition or short answer: The search engine extracts a sentence or sentences from a page to directly answer a user's question.
  • For example, search for "What is Blockchain", will show you the streamlined answer straight away.

• listings::be directed againstStep-by-step questions (such as "How to do XX"), Google may show a list or steps to extract from the page.
  • Search "How to Make Pancakes", Google may show a link to thethin pancakeA list of steps to make:

• forms: If the content involves comparing or categorizing data (e.g., prices, specifications, etc.), Google may display the information in tabular form.

(3)SEO Show Authority

Page authority (PA) is also becoming increasingly important to search engines as it is to web users. 

Essentially, authority means that your website is trustworthy, high quality, relevant and has valuable content. This is the same asGoogle EEAT(The acronym "EEAT" stands for Experience, Expertise, Authority and Trustworthiness.) The latter plays an important role in evaluating your website.

Scores range from 1 until (a time) 100The higher the score, the more authoritative your site is. It is possible to use theMozFind your PA rating with tools like. 

(4) SEO Provide better customer experience

By increasing page load speeds, you can reduce bounce rates and encourage visitors to stay on your site longer. Consumers want pages to load as quickly as possible and take no longer thanthree seconds!