Websites that do e-commercecheckout pageis one of the important aspects. After all, this is the final destination of the customer after placing an order. If the websiteWooCommerce checkout page is hard to usemaybetake a period of (x amount of time), buyers may abandon their purchases and leave a bad impression of the site.

Effective and high converting checkout pages all look different. The checkout page'sStyle, structure, number of fieldscap (a poem)Other FunctionsIt will vary depending on the industry and the type of product being sold. 

For example, if the saleSingle physical productNo need to create an account, quick and easy!One-page checkoutIt's the best choice.

But if the salesRental ReservationsIt may be necessary tomulti-step checkout, which contains a variety of additional fields to collect the customer details required for the booking. 

If selling software on a subscription basis, customers may be required to create an account so they can access their keys and manage subscription renewals.

 Attention:If you want to manually customize the checkout page with code, it's best to install the child theme first and then add the code to the child theme file. Using the child theme will save the code changes during theme updates, as each time the theme is updated theOverwrite changes to the main theme file. If you don't know how to do this, we have an article on how toCreating subtopicsThe article can be referenced.

Why Customize the WooCommerce Checkout Page

The ultimate goal of customizing your WooCommerce checkout page is to convert more buyers and increase average order value (AOV). However, the default WooCommerce checkout page and the customizable checkout page chosen for the site'sthematicIt is not always guaranteed betweenCheckout Optimization. Every store owner has different needs and different customer expectations, which is why customization is necessary. 

However, there is a general need to design checkout pages so that the buying process is quick and smooth. The checkout page should also be easy to read and match the style of the rest of the site to optimize the experience. 

It's also important to consider the needs of your buyers. By providing information at checkout that may be useful toCustomer-specific benefitsThe options (Examples include multiple payment methods, shipping options, and the ability to sign up for loyalty programs), customers can make choices that meet their needs. 

The WooCommerce checkout page is a great opportunity to direct customers to marketing channels such as email and SMS.

WooCommerce Checkout Page Customization Types

What types of customizations can be made to the WooCommerce checkout page template to address these issues? We break down the process into five types of customization goals and discuss in detail how to achieve them.

1. Improved user processes and checkout efficiency 

Customers don't want to spend longer at checkout. In fact, 18% customers would lose if the checkout page was too complicated, and 25% customers would drop out if they had to create an account. 

This can be done byMultiple ways to customize the checkout process, speed up shopping.

Minimize the number of checkout fields

The more information a customer has to enter into a checkout form, the more irritating it becomes. The good news is that many browsers willSave data such as usernames, addresses, and even credit card details for previous purchases. However, this is limited to cases where the user chooses to enable this feature.It's always best to try and limit the number of fields that are displayed, and the number of fields that the customer needs to fill in.

There are several ways toReduction in the number of fieldsto improve the checkout process. You can edit the WooCommerce checkout page with theblock editor, if the theme does not support block editing, the customizer can be used. It is also possible to customize a theme withplug-in (software component)mightCustom functions are added to theThe child theme's functions.php fileCenter.

How to edit or delete WooCommerce checkout fields using the block editor:

If you are using the block theme, you can get to it by going to theAppearance → Editor → Pages → Checkout, edit fields using the site editorYou can navigate to the WordPress dashboard and go to thePage → Checkout. 

With the block editor, only some elements can be edited or deleted. These elements include: 

• Order Remarks
• Terms and conditions
• Coupon Code
• telephone number
• company identification
• Address 2 (apartment number, suite, etc.)
• Chapter title and step number
• Chapter Description
• Back to shopping cart link

If all the above options are removed from the block editor, the customized WooCommerce checkout page looks like the following.

How to delete or edit WooCommerce checkout fields using the customizer:

Depending on your theme, if you want to useadjusterHide some fields. There are fewer customization options in the customizer than in the block editor. 

Appearance in WordPress Dashboard → CustomizerUnder that, you will find various options for customizing your WordPress site. In the left-hand menu, navigate toWooCommerce → CheckoutThe

Here, it is possible to hidecompany identification,Address line 2cap (a poem)telephonesfield. It is also possible to set theprivacy policyfield is left blank to remove it from the checkout page. 

How to Delete or Edit Fields with WooCommerce Checkout Field Editor Plugin

For more advanced options, you may want to try a specially designed extension that removes, adds, and edits WooCommerce checkout fields. In this example, we're using theCheckout Field EditorExpansion.

The Checkout Field Editor extension provides the option to edit, delete and add fields in three different areas:Billing Fields,Transportation fieldscap (a poem)Additional Fields. As fields are added, edited, or deleted in each area, they will show up in (or disappear from) a specific area of the checkout page.

This can be done by checking the checkboxes to the left of each row and selecting theDisable/Deletebutton to disable the field.

Please note that disabling the core fields (highlighted in purple) may cause problems with checkout or conflicts with other plugins that rely on these fields.

How to delete or edit WooCommerce checkout fields with PHP functions:

Note: This only works if the checkout page uses the [woocommerce-checkout] shortcode. It does not work for checkout pages built with the block editor.

If the WooCommerce checkout page is not customized with a block editor, the checkout fields can be removed or edited using code. PHP operations and functions should be placed in the child theme'sfunctions.phpDocumentation.

Use an SFTP service (e.g.FileZillamaybeCyberduck)Download the subtopic from the server for thefunctions.phpfile. It can be edited in a text editorfunctions.phpThe

existfunctions.phpfile, add the code for the field you want to remove. For example, let's remove the phone number field from the checkout page.

add_filter( 'woocommerce_checkout_fields', 'remove_checkout_phone_field' );

function remove_checkout_phone_field( $fields ) {

unset( $fields['billing']['billing_phone'] );

return $fields;

}

Below is a before and after comparison of the billing field area, showing the editing effect:

Remove website header navigation and footer

While displaying header navigation and website footer on the checkout page is useful, it is more likely to be distracting and lead to user churn. Displaying the site's logo in the header during checkout ensures a consistent brand experience, but any other content that may cause buyers to leave the checkout page needs to be removed. 

If using a theme that supports the block editor, the ability to edit or remove the header and footer by creating a new checkout template via the full site editor to use on the WooCommerce checkout page. If using the Page Builder plugin, check the documentation to see if it provides an easy way to create a checkout template. Many popular WordPress page builder plugins offer such options. 

It is also possible to completely hide the header and footer of a particular page using some custom CSS or PHP.

How to remove header and footer from checkout page using website editor:

In this example, we use theTwenty Twenty-Four ThemeRemove the header and footer from the WooCommerce checkout page in the Site Editor.

It will not be possible to make these changes using the block editor by editing the checkout page in the WordPress Dashboard Pages section. To access theAppearance → Editor → Templates → WooCommerce → Page: CheckoutThen click the pencil icon to edit the template to actually edit the WooCommerce checkout page template.

From there, simply click on the header and footer blocks and delete them. Make sure to save the changes.

How to hide website header and footer with CSS

If the theme doesn't provide an easy way to customize the WooCommerce checkout page using the block editor or other drag-and-drop editor tools, feel free to customize the header and footer on the checkout page using CSS Hide.

.page-id-11 #header, #footer{

display:none;

}

In the position above .page-id-11, insert the page ID number after .page-id-.

Place this code in the site editor (Or customizer if the theme does not support full site editing) in an additional CSS field in the child theme, or directly in aStyle.css fileCenter.

How to add a new function in functions.phpDeleting site headers and footers in

Note: This does not affect checkout pages that use the block editor.

If you want to use some PHP functions to remove the header and footer on a customized checkout page, you can add the following code snippet to thefunctions.php fileCenter:

function remove_header_footer_from_checkout() {

if(is_checkout()){ ? >
header { display:none; }
footer { display:none; }

<?php }
}

add_action( 'wp_header', 'remove_header_footer_from_checkout');

Provide convenient payment methods

When building a website, consider the customerThe most desired payment methodVery Important. Using a reliable payment processor and offering convenient alternatives such as digital wallets, cryptocurrencies, or third-party payment plans can make it easier for customers to check out. 

The payment gateway used will depend on the country where the business is located, the currency you want to accept, and where the customer lives. The WooCommerce extension library alone has about70 payment extension optionsThe

Some popular payment processors includeWooPayments, Stripe, WorldPay, and Authorize.net. Digital wallet options includePayPalFor more information, please visit the WooCommerce Store. For third-party payment programs, Affirm, Klarna, Afterpay, and even PayPal's Pay Later feature are proven, trusted, and easy to integrate into your WooCommerce store.

Pre-fill saved customer information but allow guest checkout

For sellers, shoppers create accounts with a lot less hassle. Logged-in users can view their order history and available downloads, save and edit credit card information, and update billing details and shipping addresses.

Browser-based autofill

Customers can use the autofill feature in their browsers.Google, Safari (via iCloud) and Firefox accounts (among others) all have autofill features that store usernames, passwords, credit card details and address information. When they click on the relevant fields during the online checkout process, their browser suggests autofill options based on their previously saved information.

Autofill Plugin

If a prospect doesn't use the autofill feature in their browser, they can always use theGoogle Autofill Customer Addressesetc. extensions pre-populate the address fields based on the user's IP address. 

Payment details saved in the digital wallet

Another way to pay is with a digital wallet. Their Google Pay, PayPal, Venmo, Apple Pay and other accounts contain payment details and billing information that can help speed up store checkout. 

So it's now easier to enable guest checkout, but how do you still give customers the option to create an account at checkout?

existWooCommerce → Settings → Account and PrivacyIt is very simple to enable it in the

tickAllow customers to place orders without an account. Then check theAllow customers to create accounts at checkoutand save the changes.

Consider multi-step checkout or single-page checkout

The easiest thing to do is to design a one-page checkout page that fits the user perfectly. But this is not always available.

For example, on mobile, a single-page checkout requires a lot of annoying scrolling, even without excessive fields. In addition, if the checkout is not working due toProducts soldor type of service that requires more steps (multi-attribute products), then a single-page checkout can be cumbersome, even on a computer. 

The solution to this problem is to customize the WooCommerce checkout page using the multi-step approach. Multi-step checkout (where the fields for each step are displayed in full in the device viewport) can make the buying process smoother for customers and help them understand their progress in completing their orders. 

Flux Checkout for WooCommerceExtension is an excellent multi-step checkout solution. With it, it is possible to divide the checkout process into manageable parts, customize the number of fields in each step, and even auto-fill the customer's address field using geolocation.

As each step of the process is completed, their information is saved and they are automatically taken to the next step until payment is finalized.

Alternatively, you can move the checkout form directly to the product page and set up a one-page checkout process. This is mostSuitable for sites with fewer products, or when wanting to create targeted landing pages that are directly linked to digital advertising campaigns.

It is possible to useWooCommerce One Page CheckoutExtension.WooCommerce One Page Checkout allows placing the checkout form anywhere on the website. It can be added to the"Product data"tab of the product page, or you can manually change the shortcode in the WordPress editor to[woocommerce_one_page_checkout]Add to any page, post or custom post type.

The checkout form is displayed directly on the designated page, helping customers create a quick checkout experience.

Automatically apply coupons to eligible orders

In the default WooCommerce checkout experience, there is a field for customers to apply coupon codes

Avoid these by simply automatically applying the coupon to eligible purchases. Or, if there are multiple coupon options that may apply to an order, choose to display them on the WooCommerce checkout page for customers to select. 

While WooCommerce's default options for coupons do not include settings to automatically apply coupons to a customer's cart or to display available coupons at checkout, it is possible to use theSmart CouponsExtension Enable this feature.

After installing Smart Coupons, go toMarketing → Coupons, create a new coupon or select the coupon you want to appear on the checkout page or have applied automatically.

existCoupon Data → GeneralNext, scroll down to theShow in cart, checkout and my account?and check the checkbox. If you want the coupon to be applied automatically, check theAutomatic application?checkbox next to it, and then save the changes.

Now, customers don't have to bother remembering coupon codes and can complete the buying process faster.

Faster page load times

While this isn't necessarily a WooCommerce checkout page customization, making sure your WordPress site is optimized for fast load times can help make the checkout process quick and easy. Even if you use theCaching Plugincap (a poem)Content Delivery Network(CDN), shopping carts and checkout pages usually don't provide cached content either.

While it is often recommended that websites use server-side caching and caching plugins in order to serve up relatively static content quickly. But it is true that it is not desirable to cache highly dynamic pages for visitors (such as "My Account", "Shopping Cart" and "Checkout".).

If this is done, many problems may be encountered, for example:

• Customers are unable to update their shopping carts
• Encountering the wrong cart item on the checkout page
• Showing cached checkout information from other user accounts during customer checkout
• Recent purchases not showing in my account area

That's why, by default, optimizations for WooCommerce and most caching plugins will include these and otherdynamic pageExcluded from caching. This means, however, that if you rely on caching plugins and CDNs to speed up your site without other server-side optimizations, non-cached pages (such as checkout pages) may load slower than the rest of the site.

2. Improve the appearance of the checkout page

WooCommerce checkout pages may inherit the theme's styles, or they may use the default WooCommerce styles. In either case, the out-of-the-box checkout look isn't right for every site. 

Change the styling of your checkout page to be more consistent with your website branding, or even simply adjust the font size to make the field labels easier to read. Or, better yet, ditch the field labels altogether and save space by marking up the fields with placeholder text.

To remove field labels from a block-based checkout form, add the following CSS to the child theme'sStyle.css filein the full site editor or in thein additional CSS fields.

components-form .wc-block-components-text-input label, .wc-block-components-text-input label {

display:none;

}

.wc-block-components-combobox.is-active .wc-block-components-combobox-control label.components-base-control__label, .wc-block- components-combobox:focus-within .wc-block-components-combobox-control label.components-base-control__label, .wc-block-components- form .wc-block-components-combobox.is-active .wc-block-components-combobox-control label.components-base-control__label, .wc-block- components-form .wc-block-components-combobox:focus-within .wc-block-components-combobox-control label.components-base-control__label {

   display: none;

}

However, if you don't want to leave the input field completely empty, you can send a message to the child theme'sfunctions.php fileAdd some code snippets to customize the placeholder text as shown below:

add_filter( 'woocommerce_checkout_fields' , 'override_placeholder_text_checkout_fields', 20, 1 );

function override_placeholder_text_checkout_fields( $fields ) {

$fields['billing']['billing_email']['placeholder'] = 'Email Address ';
 $fields['billing']['billing_first_name']['placeholder'] = 'First Name '; $fields['billing']['billing_last_name']['placeholder'] = 'Last Name '; $fields['billing']['billing_postcode']['placeholder'] = 'Postcode ';
$fields['billing']['billing_city']['placeholder'] = 'Town/City '; $fields['shipping']['shipping_first_name']['placeholder'] = ' First Name '; $fields['shipping']['shipping_last_name']['placeholder'] = 'Last Name '; $fields['shipping']['shipping_postcode'][' placeholder']] = 'Postcode '; $fields['shipping']['shipping_city']['placeholder'] = 'Town/City *';

return $fields;
}

Whatever aspects you want to set up, you can do so using a combination of CSS, actions, and filters. Experiment with layouts, fonts, color schemes, and field and button sizes. Don't forget to make sure Checkout pages are easy to read and easy to access. 

3. Increase customer satisfaction and foster loyalty

While it's important to streamline the store checkout process, there are additional improvements that can be made to the checkout page to provide a better user experience. Delivery options, ordering additional products, and opportunities to earn points and rewards could be provided. 

The checkout form can be styled with options that take up very little space while still highlighting them at checkout. Of course, most of these fields should be completely optional.

Let's take a closer look at some of the ways in which you can modify the checkout method.

Offers a wide range of transportation and delivery options

Customers exceeding 60% will be penalized for additionalFreight, taxescap (a poem)Other expensesAbandonment of purchases.23 % customers will abandon purchases if they feel that delivery times are too slow.

This can be found in WooCommerce → Settings → Shippingin the Manage Transportation Areas option and select the transportation area you want to edit.

Enable the free shipping method and save the changes. If you want to add another shipping method (For expedited deliveries), you can click on theAdd Delivery Methodand then selectFixed rate delivery. Select the name of the delivery method, select whether the shipping cost is taxable, and enter the cost.

Create and save a new transportation method.

In addition to enabling free and expedited shipping options, it also allows customers to choose a specific date and time for order delivery with WooCommerce order delivery. These types of features are especially useful if you run a restaurant, florist, or other business that offers local delivery services. 

Below are some of the actions that can be performed using WooCommerce's Order Delivery:

• Show delivery date selector
• Show estimated delivery date
• Allow customers to choose a specific delivery time or time slot
• Define delivery timeframes for each mode of transportation
• Limit the number of orders that can be delivered on a specific date or time period to prevent work overload and delivery delays
• Charge customers extra for specific delivery dates and time slots
• Specify dates when delivery is not possible (e.g., weekends and holidays)

By providing customers with convenient shipping and delivery options, shoppers can be made to feel like they care about their experience.

Includes checkout add-on

Offering optional services to customers at checkout is a great way to increase customer satisfaction. This can be accomplished using the Order Notes field, but this has many drawbacks.

If one relies on "Order Remarks" field for such order customization, it would be difficult to stay organized when processing orders - especially if the customer requested multiple special services. This also makes it impossible to charge for additional services. In addition, it is not possible to keep a good count of how many customers have requested each additional service.

The best way to manage checkout add-ons is to use theWooCommerce Checkout Add-onsExtensions. With the WooCommerce Checkout add-on, you can:

• providing free or paid services.Such as engraving or other personalized services, shipping insurance, company gifts or expedited processing
• Add Gift OptionsFor example, gift notes, wrapping and receipts
• Take the hint.
• Accepting file uploads

To keep an eye on the number of fields on the WooCommerce checkout page, add-ons can be conditionally displayed based on cart subtotals, certain products in the cart, or the value of another add-on. 

Adding a trust symbol to the checkout (or not)

Another big reason why customers give up on purchases is that they don't trust the site to provide them with credit card information. If customers don't feel the site is secure, they won't pay. 

More and more hosting providers are automatically including free versions of security certificates ( SSL/TSL ) that meet current Web standards (Since 2017, Google has been marking any website without a security certificate as insecure).

4. Subscription customer marketing channels

Another goal for the WooCommerce checkout page might be to direct customers to opt-in for remarketing channels such as email marketing and SMS. 

If you are already using an email marketing platform, then there is a WooCommerce integration. Most of these integrations have the ability to add an opt-in checkbox on the checkout page. For example.MailPoetIncludes this setting as well as custom opt-in messages.

To allow customers to opt-in to receive order updates and special offers via SMS, use theWooCommerce SMS. This extension will add an opt-in checkbox below the phone number field on the WooCommerce checkout page.

The checkout page is your store's last chance to make sure you stay in touch with your customers before they leave. If you want to make sure they keep coming back, give them the opportunity to sign up to continue communication.

5. Meeting specific business or legal requirements

Some sites may need to add or customize fields on the checkout page to meet specific business needs or legal obligations.

For example, if transporting live animals such asUncle Jim's Worm Farm, may need to add information about how and when the order will be shipped, delivery times, and include certain disclaimers.