YouTube is the world's largest video sharing platform. It is a place for content creators to showcase their talent and share their knowledge, and it is an important channel for many people to generate income.YouTube's revenue model is complex and varied, and creators' income depends on a number of factors. In this article, we will introduce in detail how YouTube playback revenue is calculated and its main influencing factors, and give suggestions on how to improve playback and revenue.

One,YouTube revenueprimary sources

Before understanding how playback revenue is calculated, it is first necessary to understand the sources of revenue for YouTube creators.YouTube revenue consists mainly of the following ways:

1.Advertising revenue (AdSense) Ad revenue is what most YouTube creatorsMost significant source of income. After a creator enables YouTube's Ad Monetization Program (YPP), the platform inserts ads into the video, which creators use based on the ad'sviewingscap (a poem)number of hitsGet the appropriate share of ads. Ad types include display ads, overlapping ads, video ads and patch ads.

2.Channel Membership subscription (Channel Membership) Channel membership is a paid subscription service offered by YouTube that allows viewers to become a channel member by paying a monthly fee to enjoy exclusive content or benefits. This revenue is paid directly by the viewer and YouTube takes a percentage as a cut.

3.Super Chat & Super Stickers (Super Chat & Super Stickers) Super Messages and Super Stickers are mainly used for audience rewarding during live broadcasts and premieres. Viewers can interact with creators by paying to leave a message or purchasing a sticker. This revenue is also split proportionally between the creator and YouTube.

4.YouTube Premium Revenue When viewers subscribe to YouTube Premium, YouTube's ad-free membership service, and they watch a creator's video, the creator also earns revenue from the Premium membership fee, which depends on the number of hours that Premium subscribers watch on the creator's video.

5.Brand Sponsorship & Partnerships (BSP) Brand partnerships are often another important source of revenue for creators. Brands will pay a fee for brand promotion based on the creator's influence, audience and video content fit. This type of revenue is independent of the number of plays, but plays and user engagement are key considerations for brands choosing to partner with them.

Second, the calculation of YouTube playback revenue

Advertising revenue is usually the most direct source of income for creators, so how to calculate advertising revenue based on plays? Here are the detailed calculations and related concepts:

1.Cost per thousand display ads (CPM) CPM (Cost Per Mille) is the cost per thousand ad displays. It is the portion of the amount advertisers pay to YouTube for displaying an ad. The exact CPM value depends on a number of factors such as the type of advertisement, geographic location of the viewer, interest of the viewer, and so on. Usually, CPM is much higher in developed countries than in developing countries.

2.Revenue per thousand views (RPM) RPM (Revenue Per Mille) indicates the actual revenue earned by the creator per thousand plays.RPM is the actual revenue after deducting advertisement share, taxes, etc. and is usually lower than CPM.The formula for calculating RPM is as follows:

RPM = (Total Creator Revenue / Total Video Views) x 1000

RPM takes into account not only ad revenue, but also earnings from channel memberships, super messages, YouTube Premium, etc. Therefore, RPM is a more accurate indicator of a creator's actual earnings.

3.YouTube's split with creators For advertising revenue, YouTube's split with creators is usually 55%:45%, which means that creators get 55% of advertising revenue, while YouTube takes 45%. For revenue from channel membership, super messages, etc., YouTube usually takes a cut of around 30%.

III. Main factors affecting YouTube revenues

1.Views The number of views is the basic metric that determines revenue. The higher the number of views, the greater the likelihood that the ad will be viewed and thus the ad revenue will increase. However, the number of views is not the only determining factor.

2.Visitor Location The geographic location of the audience directly affects the CPM of the ads. e.g., in countries such as the US, Canada, and Australia, where ad placement is highly competitive, CPMs are usually high, while in some developing countries, where ad placement is less expensive, CPMs are also relatively low.

3.Audience interest and behavior Audience interests and behavioral patterns also influence the type and number of ads displayed. Audience segments that are interested in advertisements and have a higher click-through rate tend to generate higher revenues.

4.Video Duration and Ad Insertion Position Video duration is also an important factor that affects ad revenue. Usually, when a video is longer than 8 minutes, the creator can manually insert multiple ads, not limited to those at the beginning and end of the video. In this case, the more ads in the video, the more the ad revenue will increase.

5.Type of advertisement CPMs vary significantly by ad type. Video ads (e.g., non-skippable ads) typically have higher CPMs than display and overlapping ads. Thus, ad type also affects the total revenue of creators.

6.Video Topics and Audience The subject matter of the video and the spending power of the audience group have a direct impact on revenue. For example, financial, technological and educational content tends to generate higher advertising revenues than entertainment and gaming content because the former audience groups have higher spending power and willingness to buy.

7.YouTube algorithm and platform rule changes YouTube's algorithm changes can directly affect video recommendations and exposure, which in turn affects plays and ad revenue. In addition, changes to the YouTube platform's advertising policies and community guidelines can have a large impact on creator revenue.

Four, how to boost YouTube plays and revenue

1.Optimizing Video Content with SEO A video's title, description, tags, and thumbnail are critical to attracting clicks. Content creators can increase the visibility of their videos by researching keywords and writing titles and descriptions that match viewers' search habits.

2.Enhancing Audience Engagement Increasing the interaction rate of a video (likes, comments, shares, etc.) increases the chances of being recommended by YouTube's algorithm, which in turn boosts the video's exposure and airplay.

3.Diversification of income sources Creators should not only rely on advertising revenue, but can also increase their revenue streams by developing channel memberships and launching brand partnerships.

4.Adding long video content Videos longer than 8 minutes can be inserted with multiple advertisements to increase advertising revenue. Therefore, consideration could be given to appropriately increasing the length of the video and maintaining high quality in the content to entice the viewer to watch through to the end.

5.Focus on platform dynamics and policies YouTube's policies and algorithms change from time to time, and creators should pay close attention to the platform's trends and adjust their content strategy in time to adapt to the platform's rules so that they can avoid penalties or restrictions for violations.

For this section, see ourHow a Newbie YouTuber Can Increase Airplay and Achieve a Revenue Breakthrough in One Year

V. Conclusion

The calculation of YouTube playback revenue is complex and varied, and is affected by a variety of factors such as advertisement share, audience geographic location, and audience interest. To boost revenue, creators not only need to focus on content creation, but also need to have a deep understanding of the platform rules, optimize SEO strategies, and actively improve audience engagement.