WooCommerce emails help customers get information about the status of their orders, delivery times, and more.

Why customize WooCommerce emails?

When running a WooCommerce store, customers receive different transactional emails. These emails help them to get order confirmations, track order status, get invoices, find out how to return items and find out other relevant information.

By default, WooCommerce sends emails with a generic and simple design and layout. Most webmasters don't customize it and use a standard template as shown below:

Customizing your WooCommerce emails delivers a lot of results. When the email matches the branding of your website, it helps build trust with your customers, increases brand awareness, and keeps them coming back to the store.

Even include discount coupons, showcase popular products, or announce upcoming promotions in your WooCommerce emails. Encourage people to buy more products.

Customizing WooCommerce Emails with Global Settings

To edit the text and base colors of your WooCommerce emails, you can use the default global settings in WooCommerce.

Simply go toWooCommerce " Settings and click the Email tab.

Here, all emails sent by WooCommerce to customers will be seen, including emails for new orders, canceled orders, failed orders, refunded orders, password resets, new accounts, and more.

Next, you can scroll down to the Email Sender Options and Email Templates sections. Under these sections, there are options to edit the sender name and email address.

Additionally, WooCommerce emails can be customized to match your brand by adding header images, footer text, and changing the base color, background color, and body color.

Don't forget to save the changes when you're done.

Note that these changes are global and will affect all WooCommerce emails. This can even be done by clicking the "Click here to preview your email template" link to preview the changes.

WooCommerce can also customize each email.

In the Email tab in your WooCommerce settings, you can click on any email or click "managerial" button to view the settings for a specific email.

After that, the different elements of the email can be customized.

For example, enter a new email subject line, content, email title, and email type.

When finished continue and click "Save Changes"Button.

Customizing WooCommerce Emails with FunnelKit Automations

Another way to customize your WooCommerce emails is to use FunnelKit Automations, a popular WooCommerce marketing automation plugin.

In addition to fully customizing your WooCommerce emails, it's possible to set up smart automated follow-up emails and workflows to boost sales.

First, install and activate the FunnelKit Automations plug-in.

Once activated, you can go from the FunnelKit automation dashboard to the"Activity" ""Automation" (The Next Generation)" " "Add new automation" to see the growing library of pre-built WooCommerce emails that are proven to get results.

Import an entire email automation workflow with pre-written email copy, delay intervals, goals, and more with a single click.

The visual email automation builder can then be used to make any customizations needed.

FunnelKit Automations can customize any WooCommerce email, and even create custom WooCommerce emails using the drag-and-drop email builder inside WordPress.

You can go from the WordPress dashboard to theFunnelKit Automations " Templatesand then click on "Add New Email Template"Button.

Next, you can enter a name for the email template. Click "increase" button to continue.

After that, the plugin can select the subject line and preview text of the email.

In addition to this, there are 3 ways to customize the content of your WooCommerce emails, including Rick Text, Raw HTML or Visual Builder.

Continue and select "Visual Builder" option, and then click "commencement"Button.

This will launch the drag-and-drop email generator.

Different elements can be simply selected from the left menu and placed on the template.

For example, in "element" tab, you can add columns, buttons, headers, menus, text, and more.

If you go to "main body (of a book)" tab, then each element can be further customized, such as editing the text color, alignment, font, size, etc.

Once this is done, you can click on the top"Save"Button.

You can even choose to send a test email to a given address and see what the WooCommerce email looks like. Now repeat these steps and create as many custom WooCommerce emails as needed.

Where FunnelKit Automations really shines is in its custom goal-driven email automation builder, which displays inline analytics for each email.

FunnelKit Automations is a product of FunnelKit (formerly known as WooFunnels), a powerful sales funnel builder for WooCommerce. Use it to create complete sales funnels from start to finish and maximize sales. It comes with pre-built templates for customizing checkout pages, order boosting, one-click upsells, and more.