How to Successfully Translate a WooCommerce Store into Multiple Languages: A Comprehensive Guide

Expanding the WooCommerce store to attract international customers can be a key move to improve competitiveness and increase revenue.Multi-language supportMore than just an option, it has become a necessity. This article will delve into how you can turn your WooCommerce Store Translated into Multiple Languages, and offers a range of practical strategies and tools to help you achieve this with ease.

Why does a WooCommerce store need multi-language support?

Globally, there are more than8 billion peopleNot everyone speaks English. If your WooCommerce store only offers content in English, you're missing out on tons of potential customers. Multi-language support offers several key benefits:

1. Improve user experience and conversion rates: When foreign users see content presented in their native language, the experience is smoother and more comfortable. This sense of intimacyReduced bounce rateand significantly improved conversion rates.
2. Improve SEO Performance: A multilingual website gets better rankings on search engine results pages (SERPs) in different countries and regions, increasing the global visibility of your website.
3. Enhanced brand image: A multilingual-enabled website demonstrates the global and professional nature of the business, helping to enhance the brand image and differentiate it from the competition.

Preparing to translate the WooCommerce store

Before you start translating your WooCommerce store, you first need to make sure that your site is ready to accept multilingual content.The core parts of WooCommerce have been localized into multiple languages by the WordPress community and these translations can be applied automatically by changing the site language in your WordPress settings.

Set the WooCommerce language:

1. Log in to the WordPress admin backend and navigate to "set up">"conventional (weapons)".
2. In "Site Language" option, select the language you want WooCommerce to display.

3. Save the changes and WooCommerce will automatically apply the appropriate translation.

If the default language pack for WooCommerce isRequired languages not included, or if you want to customize some of the translations, you can use theTranslate plugins or edit .po filesMake adjustments.

Manual translation of WooCommerce content

Manually translating WooCommerce is the best way to ensure the quality of your translation. While the process may be time-consuming, the end result will be more accurate.

Steps:

1. Get WooCommerce translation files: Access WooCommerce Translation PageSelect the desired language and download .mo file. Use the Poedit and other tools to edit these files.

2. Uploading Translation Files: The edited file is uploaded to the WordPress website's wp-content/languages/woocommerce/ Catalog.

3. Updated translations: If the content of your store changes, such as adding new products or changing descriptions, please keep the translation files up to date.

Automatically translate WooCommerce content

Automated translation is a time-saving alternative, especially for large-scale translations or for stores that want to go live quickly. Automated translations are often implemented through plugins that utilize Neural Machine Translation (NMT) technology (such as the Google Translate,DeepL etc.) to generate high-quality translations.

Recommended Plugins:

1. Linguise: Linguise provides high-quality, automated translations and allows users to fine-tune them with a live front-end editor.Linguise's translations are SEO-optimized, which ensures that your content is visible in global search engines. Starting at per year 165 dollarsThe translation is up to 200,000 words in volume.

2. TranslatePress: TranslatePress is a user-friendly plugin that allows users to visually translate entire websites from the front-end. While it offers a free basic version, access to WooCommerce support and multilingual SEO features requires the purchase of thecommercial version(Official website starting at $139/year).

2. Weglot: Weglot is another powerful multilingual plugin that supports automatic content recognition and translation maintenance. the pro version of Weglot costs 79 euros per month and supports 5 languages and 200,000 translated words.
3. WPMLWPML: WPML is one of the most popular multilingual plugins for WooCommerce websites. WPML comes with rich functionality, support for multilingual SEO and multiple currency settings. The commercial version starts at $99/year.

Recommended WooCommerce Translation Plugin Details

1. Linguise automatic translation

Linguise is a fully automated multi-language translation tool that supports complete translations for WooCommerce, including complex pages and dynamic content.Linguise offers a free trial period for translating up to 600,000 words.

2. TranslatePress

TranslatePress provides a front-end translation interfaceIt allows users to translate content directly while browsing the website. It supports multilingual SEO to make your multilingual content more competitive globally.

3. Weglot Translation Solutions

Weglot provides automatic content recognition and translation, allowing users to manage all translated content through a single interface. It also supports multi-language SEO to ensure that your content is quickly indexed by search engines.

4. WPML

WPML supports WooCommerce's multi-language and multi-currency functionality, allowing users to easily translate products, shopping carts, checkout pages, and all e-commerce related content.WPML provides multi-language and multi-currency SEO support to make your website in more attractive.

reach a verdict

Translating your WooCommerce store into multiple languages can significantly improve conversion rates and user experience. Whether you choose to translate manually or automatically, the key is choosing the right tool and strategy for your business needs. With the detailed guide provided in this article, it's easy to expand your WooCommerce store to global markets.