Understanding the "Add to Cart" Click Counter in WooCommerce: Increasing Conversions

with regards toRunning a WooCommerce StoreTo know how many visitors actually clicked on the "Add to cart" button, which can be used for the product page'ssex appealand transformational pathways provide valuable insights. By implementing the "Add to cart"Click counters that collect an additional dimension of data that will help you evaluate and optimize your product pages more precisely.

In this article, we'll explain how to implement "Add to Cart" button click tracking in WooCommerce. Whether you want to know which products are most appealing to your customers or you want to increase your conversion rate, this article will provide you with clear steps to follow.

Why do I need to track "Add to Cart" clicks?

• In-depth understanding of product appeal
• Increase Conversion Rate
• Data-driven decision-making

1、How to realize "add to cart" click counter

To track clicks on the "Add to Cart" button in WooCommerce, you can use the following PHP code snippet. This code snippet will provide theAdd a click counter to each single product page, and store this data as metadata for the product. Please follow the steps below:

Add to Cart Button Click Counter @ WooCommerce Single Product Page

1. Add code tosubthemeThe functions.php file of the: Open the WordPress dashboard and navigate to "exterior condition">"Theme File Editor", select your child theme's functions.php file and add the following code:

<code>/** * @snippet Add Cart Button Click Counter @ WooCommerce Single Product Page * @how-to Get CustomizeWoo.com FREE * @author Rodolfo Melogli * @ compatible WooCommerce 9 * @community https://businessbloomer.com/club/ */ add_action( 'woocommerce_before_single_product', '<strong>bbloomer_add_to_cart_button_click_counter</strong>' ); function bbloomer_add_to_cart_button_click_counter() { wc_enqueue_js( " $('.single_add_to_cart_button').click(function(e){ $. post( '" . '/wp-admin/admin-ajax.php' . "', { action: 'add_cart_clicked', pid: $(this).attr('value') } ); }); " ); } add_action( 'wp_ajax_add_cart_clicked', '<strong>bbloomer_add_cart_clicked</strong>' ); add_action( 'wp_ajax_nopriv_add_cart_clicked', 'bbloomer_add_cart_clicked' ); function bbloomer_add_cart_clicked() { $pid = $_ POST['pid']; $times_added_to_cart = (int) get_post_meta( $pid, 'add_cart_clicks', true ) ? 0; update_post_meta( $pid, 'add_cart_clicks', $times_added_to_cart + 1 ); wp_die(); }</code>
<code>/** * @snippet Add Cart Button Click Counter @ WooCommerce Single Product Page * @how-to Get CustomizeWoo.com FREE * @author Rodolfo Melogli * @ compatible WooCommerce 9 * @community https://businessbloomer.com/club/ */ add_action( 'woocommerce_before_single_product', '<strong>bbloomer_add_to_cart_button_click_counter</strong>' ); function bbloomer_add_to_cart_button_click_counter() { wc_enqueue_js( " $('.single_add_to_cart_button').click(function(e){ $. post( '" . '/wp-admin/admin-ajax.php' . "', { action: 'add_cart_clicked', pid: $(this).attr('value') } ); }); " ); } add_action( 'wp_ajax_add_cart_clicked', '<strong>bbloomer_add_cart_clicked</strong>' ); add_action( 'wp_ajax_nopriv_add_cart_clicked', 'bbloomer_add_cart_clicked' ); function bbloomer_add_cart_clicked() { $pid = $_ POST['pid']; $times_added_to_cart = (int) get_post_meta( $pid, 'add_cart_clicks', true ) ? 0; update_post_meta( $pid, 'add_cart_clicks', $times_added_to_cart + 1 ); wp_die(); }</code>
/** * @snippet Add Cart Button Click Counter @ WooCommerce Single Product Page * @how-to Get CustomizeWoo.com FREE * @author Rodolfo Melogli * @ compatible WooCommerce 9 * @community https://businessbloomer.com/club/ */ add_action( 'woocommerce_before_single_product', '<strong>bbloomer_add_to_cart_button_click_counter</strong>' ); function bbloomer_add_to_cart_button_click_counter() { wc_enqueue_js( " $('.single_add_to_cart_button').click(function(e){ $. post( '" . '/wp-admin/admin-ajax.php' . "', { action: 'add_cart_clicked', pid: $(this).attr('value') } ); }); " ); } add_action( 'wp_ajax_add_cart_clicked', '<strong>bbloomer_add_cart_clicked</strong>' ); add_action( 'wp_ajax_nopriv_add_cart_clicked', 'bbloomer_add_cart_clicked' ); function bbloomer_add_cart_clicked() { $pid = $_ POST['pid']; $times_added_to_cart = (int) get_post_meta( $pid, 'add_cart_clicks', true ) ? 0; update_post_meta( $pid, 'add_cart_clicks', $times_added_to_cart + 1 ); wp_die(); }
/** * @snippet Add Cart Button Click Counter @ WooCommerce Single Product Page * @how-to Get CustomizeWoo.com FREE * @author Rodolfo Melogli * @ compatible WooCommerce 9 * @community https://businessbloomer.com/club/ */ add_action( 'woocommerce_before_single_product', '<strong>bbloomer_add_to_cart_button_click_counter</strong>' ); function bbloomer_add_to_cart_button_click_counter() { wc_enqueue_js( " $('.single_add_to_cart_button').click(function(e){ $. post( '" . '/wp-admin/admin-ajax.php' . "', { action: 'add_cart_clicked', pid: $(this).attr('value') } ); }); " ); } add_action( 'wp_ajax_add_cart_clicked', '<strong>bbloomer_add_cart_clicked</strong>' ); add_action( 'wp_ajax_nopriv_add_cart_clicked', 'bbloomer_add_cart_clicked' ); function bbloomer_add_cart_clicked() { $pid = $_ POST['pid']; $times_added_to_cart = (int) get_post_meta( $pid, 'add_cart_clicks', true ) ? 0; update_post_meta( $pid, 'add_cart_clicks', $times_added_to_cart + 1 ); wp_die(); }
/** * @snippet Add Cart Button Click Counter @ WooCommerce Single Product Page * @how-to Get CustomizeWoo.com FREE * @author Rodolfo Melogli * @ compatible WooCommerce 9 * @community https://businessbloomer.com/club/ */ add_action( 'woocommerce_before_single_product', 'bbloomer_add_to_cart_button_click_counter' ); function bbloomer_add_to_cart_button_click_counter() { wc_enqueue_js( " $('.single_add_to_cart_button').click(function(e){ $. post( '" . '/wp-admin/admin-ajax.php' . "', { action: 'add_cart_clicked', pid: $(this).attr('value') } ); }); " ); } add_action( 'wp_ajax_add_cart_clicked', 'bbloomer_add_cart_clicked' ); add_action( 'wp_ajax_nopriv_add_cart_clicked', 'bbloomer_add_cart_clicked' ); function bbloomer_add_cart_clicked() { $pid = $_ POST['pid']; $times_added_to_cart = (int) get_post_meta( $pid, 'add_cart_clicks', true ) ? 0; update_post_meta( $pid, 'add_cart_clicks', $times_added_to_cart + 1 ); wp_die(); }

2. Explain how the code works::
   • bbloomer_add_to_cart_button_click_counterfunction is passed through thejQueryAdded a click listener to the "Add to Cart" button on a single product page in WooCommerce. This listener captures the click event and passes the product ID to a custom handler via an Ajax request.
   • bbloomer_add_cart_clickedThe function receives an Ajax request for the product ID and then updates the number of "Add to Cart" clicks for that product. This count data is stored as product metadata for subsequent analysis.

This code snippet tracks the number of clicks on the "Add to Cart" button on a single product page in WooCommerce. The click listener looks for a product with a single_add_to_cart_button class elements, so if you use a custom theme or layout, you will need to change the selector accordingly.

The script detects the click of the "Add to Cart" button and sends an Ajax request to the custom function by passing the product ID. For a default WooCommerce installation, the product ID is stored in the Add to Cart button's value attribute. If you are using a custom theme or layout, you need to make sure this is still valid.

The Ajax function retrieves the number of times the current product has been added to the cart (stored as metadata for the product) and increments the count. This code works for both logged in and non-logged in users.

At this stage, the click counter is stored as metadata for the product. This data can be accessed in the following way: after refreshing the page, the counter will update the display.

get_post_meta( $product_id, 'add_cart_clicks', true );
get_post_meta( $product_id, 'add_cart_clicks', true );
get_post_meta( $product_id, 'add_cart_clicks', true );

2, how to achieve "sales conversion rate"

Show "Add to Cart -> Sell" Conversion Rate @ Product Manager

Having collected data on the number of clicks, it is possible to compare this number with actual salesto calculate the value of the "Add to Cart" button.conversion rate. This will help you identify the most popular products and which ones are dropped the most.

To display these statistics in the product management page of WooCommerce, use the following code snippet:

<code>/**
 * @snippet Add Cart Button Click Stats @ WooCommerce Product Admin
 * @how-to Get CustomizeWoo.com FREE
 * @author Rodolfo Melogli
 * @compatible WooCommerce 9
 * @community https://businessbloomer.com/club/
 */
add_action( 'add_meta_boxes', 'bbloomer_product_<strong>meta_box</strong>_add_cart_clicks' ).
function bbloomer_product_meta_box_add_cart_clicks() {
    add_meta_box( 'add_cart_stats', 'Add to Cart Stats', 'bbloomer_display_add_cart_stats', 'product', 'advanced', 'high' ); }
}
function bbloomer_display_add_cart_stats() {
   global $post.
   $product = wc_get_product( $post->ID );
   $units_sold = $product->get_total_sales();
   $times_added_to_cart = (int) get_post_meta( $post->ID, 'add_cart_clicks', true );
   if ( ! $times_added_to_cart ) {
      echo '<p>No data available</p>'; if ( ! $times_added_to_cart ) {
      echo '<p>No data available</p>'; return.
   }
   $conversion = 100 * $units_sold / $times_added_to_cart; echo '<p>Times added to cart: ' .
   echo '</p><p>Times added to cart: ' . $times_added_to_cart . '</p>'; echo '<p>Sales: ' .
   echo '</p><p>Sales: ' . $units_sold . '</p>'; echo '<p>Conversion: ' .
   echo '</p><p>Conversion rate: ' . number_format( $conversion, 2 ) . '%</p>'; }
}</code>
<code>/**
 * @snippet Add Cart Button Click Stats @ WooCommerce Product Admin
 * @how-to Get CustomizeWoo.com FREE
 * @author Rodolfo Melogli
 * @compatible WooCommerce 9
 * @community https://businessbloomer.com/club/
 */

add_action( 'add_meta_boxes', 'bbloomer_product_<strong>meta_box</strong>_add_cart_clicks' ).

function bbloomer_product_meta_box_add_cart_clicks() {
    add_meta_box( 'add_cart_stats', 'Add to Cart Stats', 'bbloomer_display_add_cart_stats', 'product', 'advanced', 'high' ); }
}

function bbloomer_display_add_cart_stats() {
   global $post.
   $product = wc_get_product( $post->ID );
   $units_sold = $product->get_total_sales();
   $times_added_to_cart = (int) get_post_meta( $post->ID, 'add_cart_clicks', true );
   if ( ! $times_added_to_cart ) {
      echo '<p>No data available</p>'; if ( ! $times_added_to_cart ) {
      echo '<p>No data available</p>'; return.
   }
   $conversion = 100 * $units_sold / $times_added_to_cart; echo '<p>Times added to cart: ' .
   echo '</p><p>Times added to cart: ' . $times_added_to_cart . '</p>'; echo '<p>Sales: ' .
   echo '</p><p>Sales: ' . $units_sold . '</p>'; echo '<p>Conversion: ' .
   echo '</p><p>Conversion rate: ' . number_format( $conversion, 2 ) . '%</p>'; }
}</code>
/**
 * @snippet Add Cart Button Click Stats @ WooCommerce Product Admin
 * @how-to Get CustomizeWoo.com FREE
 * @author Rodolfo Melogli
 * @compatible WooCommerce 9
 * @community https://businessbloomer.com/club/
 */
add_action( 'add_meta_boxes', 'bbloomer_product_<strong>meta_box</strong>_add_cart_clicks' ).
function bbloomer_product_meta_box_add_cart_clicks() {
    add_meta_box( 'add_cart_stats', 'Add to Cart Stats', 'bbloomer_display_add_cart_stats', 'product', 'advanced', 'high' ); }
}
function bbloomer_display_add_cart_stats() {
   global $post.
   $product = wc_get_product( $post->ID );
   $units_sold = $product->get_total_sales();
   $times_added_to_cart = (int) get_post_meta( $post->ID, 'add_cart_clicks', true );
   if ( ! $times_added_to_cart ) {
      echo '<p>No data available</p>'; if ( ! $times_added_to_cart ) {
      echo '<p>No data available</p>'; return.
   }
   $conversion = 100 * $units_sold / $times_added_to_cart; echo '<p>Times added to cart: ' .
   echo '</p><p>Times added to cart: ' . $times_added_to_cart . '</p>'; echo '<p>Sales: ' .
   echo '</p><p>Sales: ' . $units_sold . '</p>'; echo '<p>Conversion: ' .
   echo '</p><p>Conversion rate: ' . number_format( $conversion, 2 ) . '%</p>'; }
}
/**
 * @snippet Add Cart Button Click Stats @ WooCommerce Product Admin
 * @how-to Get CustomizeWoo.com FREE
 * @author Rodolfo Melogli
 * @compatible WooCommerce 9
 * @community https://businessbloomer.com/club/
 */

add_action( 'add_meta_boxes', 'bbloomer_product_<strong>meta_box</strong>_add_cart_clicks' ).

function bbloomer_product_meta_box_add_cart_clicks() {
    add_meta_box( 'add_cart_stats', 'Add to Cart Stats', 'bbloomer_display_add_cart_stats', 'product', 'advanced', 'high' ); }
}

function bbloomer_display_add_cart_stats() {
   global $post.
   $product = wc_get_product( $post->ID );
   $units_sold = $product->get_total_sales();
   $times_added_to_cart = (int) get_post_meta( $post->ID, 'add_cart_clicks', true );
   if ( ! $times_added_to_cart ) {
      echo '<p>No data available</p>'; if ( ! $times_added_to_cart ) {
      echo '<p>No data available</p>'; return.
   }
   $conversion = 100 * $units_sold / $times_added_to_cart; echo '<p>Times added to cart: ' .
   echo '</p><p>Times added to cart: ' . $times_added_to_cart . '</p>'; echo '<p>Sales: ' .
   echo '</p><p>Sales: ' . $units_sold . '</p>'; echo '<p>Conversion: ' .
   echo '</p><p>Conversion rate: ' . number_format( $conversion, 2 ) . '%</p>'; }
}
/**
 * @snippet Add Cart Button Click Stats @ WooCommerce Product Admin
 * @how-to Get CustomizeWoo.com FREE
 * @author Rodolfo Melogli
 * @compatible WooCommerce 9
 * @community https://businessbloomer.com/club/
 */

add_action( 'add_meta_boxes', 'bbloomer_product_meta_box_add_cart_clicks' ).

function bbloomer_product_meta_box_add_cart_clicks() {
    add_meta_box( 'add_cart_stats', 'Add to Cart Stats', 'bbloomer_display_add_cart_stats', 'product', 'advanced', 'high' ); }
}

function bbloomer_display_add_cart_stats() {
   global $post.
   $product = wc_get_product( $post->ID );
   $units_sold = $product->get_total_sales();
   $times_added_to_cart = (int) get_post_meta( $post->ID, 'add_cart_clicks', true );
   if ( ! $times_added_to_cart ) {
      echo '
No data available
'; if ( ! $times_added_to_cart ) {
      echo '
No data available
'; return.
   }
   $conversion = 100 * $units_sold / $times_added_to_cart; echo '
Times added to cart: ' .
   echo '
Times added to cart: ' . $times_added_to_cart . '
'; echo '
Sales: ' .
   echo '
Sales: ' . $units_sold . '
'; echo '
Conversion: ' .
   echo '
Conversion rate: ' . number_format( $conversion, 2 ) . '%
'; }
}

This code will add an "Add to Cart Statistic" to the admin page of each product.Meta Box, showing the number of clicks, sales, and conversions.

Where do I add custom code?

Placing the above PHP code in the child theme's functions.php file is the easiest and recommended practice. Make sure that before modifying thebackup fileWooCommerce provides a number of action and filter hooks that allow you to customize the style of the child theme in case of any problems. For CSS style customization, you can add it to the style.css file of the child theme.WooCommerce provides a number of action and filter hooks that allow you to execute custom code when specific events occur. For example, you can use the woocommerce_before_single_product Hooks insert custom content before the product page is displayed.

summarize

By implementing an "add to cart" click counter, you can better optimize your product pages and overall conversion rates. By combining data on the number of clicks and actual sales, it is possible to identify which products perform best in engaging shoppers and which products have relatively low purchase conversion rates.