A Complete Guide to Quickly Setting Up WooCommerce Google Analytics (2024)

Why do I need Google Analytics on WooCommerce?

Why Google Analytics is important for your WooCommerce store? E-commerce analytics is needed if one wants to plan campaigns and make the right business decisions to increase revenue.

Here's some of the understanding you can gain by setting up WooCommerce analytics:

• Top Performing Products: Understand which products generate the most sales and revenue so you can promote them more.
• Reducing abandoned shopping carts: By tracking abandoned carts, you can fill gaps in your WooCommerce store and increase conversions.
• Measuring the effectiveness of marketing campaigns: You can track each campaign in Google Analytics to see which campaigns are working best, saving you money by only placing campaigns that work well.
• Identify top referral traffic sources: Find out which sites drive the most converting traffic to your site so you can create a personalized experience for those users or partner with referring sites in certain marketing campaigns.
• Measuring SEO Performance: Track the pages users find through natural search to understand your SEO performance. Then, use the data to optimize your WooCommerce site for better SEO.
• User journey tracking: Want to know what paths users take through your site to convert? Use user journey tracking to see the paths they take through your site before completing a purchase.
• More event tracking: By setting up WooCommerce analytics with MonsterInsights, you can gain access to additional event tracking capabilities beyond eCommerce metrics. Track form submission button clicks, file downloads, video playback, and more.

How to Add Google Analytics to WooCommerce

It is possible to track your WooCommerce store in Google Analytics in a number of ways, but the easiest way is to use a plugin, such as MonsterInsights which is one of the best WordPress Analytics plugins.

Step 1: Installation and activation MonsterInsights

It allows you to easily connect your WooCommerce website with Google Analytics so that you can view all the most important data in your WordPress dashboard.

MonsterInsights integrates seamlessly with WooCommerce and sets up tracking in just a few clicks. There's no need to edit any code, install tracking code, learn Google Tag Manager, or hire a Google Analytics expert. Simply connect MonsterInsights to Google Analytics and it will automatically install the tracking code snippet for you.

Follow the steps below:

1. Log in and go to your account area, navigate to the "Downloads" tab and click "Download MonsterInsights".
2. Go to the WordPress website dashboard and upload the plugin. You can also do this by going to Plugins " Add New Plugin " Upload Plugin.
3. Click "Choose File" and select the MonsterInsights ZIP file. Click on "Installation".

4. After the plug-in is installed, clickactivatePlug-ins.
5. Verify your license key in the plugin. You can find the key in your account area in the Downloads tab. Simply copy the license key.

Step 2: Install MonsterInsights eCommerce Plugin

The next step to take is to install and activate the eCommerce plugin. The plugin automatically integrates with WooCommerce to track all your sales and overall site performance.

Addons can be installed by going to Insights " Addons. In the eCommerce box, click Download and Activate.

This sets up the WooCommerce analytics. You'll see that MonsterInsights automatically detects and connects to WooCommerce in the eCommerce Settings tab.

Step 3: Install the User Journey Plugin (optional)

Go to Insights " Addons in the WordPress Info Center and click Install to find the plugin.

When user journey reporting is enabled, you can also click on individual user journeys to see the specific steps taken by the user.

Be sure to check out the rest of the MonsterInsights plugins, such as the Form Tracking Plugin, the GDPR (EU Compliance) Plugin, the Ads Plugin, etc. There are many tracking options for MonsterInsights!

View WooCommerce Google Analytics Reports in WordPress

The best thing about using MonsterInsights is that theNo Need to Leave the WordPress DashboardJust see how your WooCommerce store is doing.MonsterInsights is one of the best WooCommerce analytics plugins because it takes some of the most important reports from Google Analytics and displays them on your site without having to go anywhere.

To view statistical information about your online store, go to the Insights "Reports" E-Commerce "Overview". The new Analytics Information Center will display your site's conversion rate, transaction volume, revenue, and average order value for a selected date range.

Scroll down and the next report you will see is Hot Products. These are the best-selling items in your WooCommerce store. For each product, you can view the number of sales, percentage of sales, and total revenue.

MonsterInsights also shows you popular sources of conversions. These are websites that some of your buyers are being referred to. It is possible to see how many people visited your site from each source, their total percentage of visits, and the revenue they generated.

The final reports you will see are "Total Cart Additions", "Total Cart Removals", "New Customers", and "Abandoned Checkout ". These eCommerce events help you understand your customers' shopping and checkout behavior.

Next, review the "Channels" report under "E-Commerce "Channels".

In this report, it is possible to seeAbandonment rate of purchase channels. How many users go from viewing items to adding them to their carts to purchasing those items? If you see a large number of carts that are abandoning purchases, then it's worth looking into.

If you use coupon codes in the WooCommerce store, you can check the eCommerce Coupon Report to see which coupon codes are used most frequently.

You'll also get access to all the other reports that aren't available in the eCommerce tab in MonsterInsights, such as:

• Page views and landing page details
• Forms Tracking Report
• Ad Series Report
• media report
• Source/media
• Landing page details
• and more

How to View Ecommerce Reports in Google Analytics

To view your ecommerce overview report in Google Analytics, navigate to "monetize"""skim through". Here, you can view daily revenue trends, daily purchases, item name purchases, item list purchases, and more.

To view Google Analytics e-commerce sales (purchases) and revenue data organized by channel, navigate to "Acquisition" ""Traffic Acquisition".

Then, scroll to the right side of the table to find Conversions and Gross Revenue. Click on the All Events drop-down arrow under Conversions and select Purchases.

The table now shows total purchases and revenue by traffic channel.

It's now easy to track the performance of your WooCommerce store in Google Analytics. Using this data, you'll know which products need more promotion, how to create personalized campaigns, and better understand your customers.

summarize

By adding Google Analytics to WooCommerce, you can track the performance of your online store and gain the insights you need to grow your business. Once eCommerce tracking is set up, you can learn key information about which products are selling the most, where your customers are coming from, shopping cart abandonment rates, and the effectiveness of your marketing campaigns. Using the MonsterInsights plugin, it's easy to connect your WooCommerce site to Google Analytics to view reports on conversions, transactions, revenue, and popular products to optimize your marketing strategy and improve your site's SEO and overall performance.