An In-Depth Look at WooCommerce Analytics: The Best Tools and Metrics for Improving Online Store Performance

WooCommerce Analytics As a native tool, it allows users to easily track customer behavior and product performance. In this post, we'll take a closer look at WooCommerce's analytics tools and discuss three that offer powerful analytics capabilitiesAdvanced ToolsThe

Benefits of Using WooCommerce Analytics

Sales performance evaluation
Tracking metrics helps to identify the best and worst performing products, understand which products need improvement, and which products are assets to the store.

anticipate
By monitoring the effectiveness of marketing campaigns, it is possible to identify and focus on the best campaigns to drive sales. Based on sales performance, it is possible to forecast ahead, plan inventory and prepare sales campaigns.

Customer Satisfaction
Understanding your customer's shopping behavior can enhance the user experience and thus increase customer satisfaction.

Optimize marketing efforts
Monitoring and adapting your strategy to changing market trends can keep you one step ahead of your competitors.

WooCommerce Analytics and Reporting

WooCommerce Analytics provides a rich set of features that help online store managers better understand and analyze the performance of their stores. It includes the following key features:

WooCommerce Analytics Dashboard

The WooCommerce Analytics dashboard provides a general overview of store performance, organized into three main categories:

• performances
• diagrams
• the charts (of best-sellers)

Data for each category can be analyzed and shared using presets and advanced filters. The dashboard also allows customization of the presentation of statistics for each section by toggling the menu.

• Performance section

Provides data on store performance, showing the value of the selected data through percentages and trend arrows. The trend arrows can point up, down, or remain constant, indicating whether performance has improved, declined, or not changed significantly over the selected time period. The data to be analyzed can be selected using the date range selector and compared with data from different date ranges.

• Chart section

Allows to visualize store data using line charts and bar charts. It is possible to customize the appearance of the charts and toggle the displayed KPIs, such as orders, refunds, sold items, etc.

• Leaderboard section

Displays the best performing statistics, organized into four subsections: top customers, popular coupons, popular categories, and best-selling products. The customization menu allows to toggle the statistics you want to view and reorder or rename them as required.

WooCommerce Analytics Report

WooCommerce Analytics provides reporting capabilities to analyze all aspects of the store in depth. Below are the main types of reports:

Product Reports

• All Products View: Shows net sales and orders for a specific time frame.

• Single Product View: Search for a specific product and provide a report on the net sales and number of orders for the product.

• Product Comparison: Select a group of products and compare their sales performance.

Order Reports
Provides information about product orders, with the ability to customize reports using advanced filters such as refunds, order status, and coupon codes.

Client Reports
Analyze customer data to provide specific information such as name, average order value, location, total spend, email address, and more.

Income report
Provides daily revenue data for the store.

Tax reports
Provides data on taxes levied during a specified date, including tax codes, total taxes, order taxes, and transportation taxes.

Coupon and Discount Report
Compiles data on single and multiple coupons, as well as discounts offered by stores during a specific time frame.

Inventory report
Provides data inventory and helps track inventory consumption and is only available when the Inventory Management feature is enabled.

Woocommerce Analytics Add-ons

While WooCommerce Analytics is an excellent tool, there are other WooCommerce plugins that can be used to complement it for even more power. Here are three advanced analytics plugins:

1,Advanced WC Analytics

Advanced WC Analytics Provides in-depth analysis and reporting on product listing performance, shopping behavior and checkout behavior. Its setup process is relatively simple and key features include:

• Seamless WooCommerce Google Analytics Integration
• Real-time reporting on engagement traffic, user interaction and other data
• Gain deeper insights into your customers' buying behavior with Google User IDs
• Integrate with Google Optimize for easy A/B testing

Price:

• Personal Pro: $14.99 per month (one site license)
• Pro: $19.99 per month (two site licenses)
• Agency Pro: $24.99 per month (three site licenses)

2,Omnisend

Omnisend is an all-in-one email and SMS marketing plugin with extensive built-in analytics and dashboard features. Its advanced reporting features automatically categorize the best performing metrics, saving time and human resources. Key features include:

• Centralized campaigns and automated performance dashboards
• Income attribution and reporting
• Built-in message reporting
• Cross-channel tracking capabilities
• Track cookies to get accurate information about campaign revenues

Price:

• free version
• Standard: from $16 per month
• Professional: Starting at $59/month

3,Conversios

Conversios is a unique e-commerce analytics and marketing tool that provides fast data tracking, campaign management and sales performance tracking. Its key features include:

• Dedicated conversion API to monitor conversions
• Conversion tracking for purchases, add to cart and checkout
• Track and record e-commerce activity in real time with Google Analytics 4
• Ad Tracking Optimizes Return on Ad Spend (ROAS)
• AI Insights Provide Sales Metrics to Help Make Data-Driven Decisions

Price:

• Entry level: $198/year
• Professional: $398/year
• Enterprise: $798 per year

Key indicators and KPIs

When using WooCommerce Analytics, it is crucial to understand the key metrics and KPIs to monitor. Here are some of the most important metrics:

• sells: Gross sales, net sales, etc.
• Product Orders: Number of new orders, average order value, number of items sold
• rebates: Discount Order Quantity, Net Coupon Discount
• taxes: Total tax, order tax, shipping tax
• freight fee: Details of shipping costs for each purchase, refund or return of products

summarize

WooCommerce Analytics is a powerful native tool that helps online stores easily track customer behavior and product performance. By analyzing sales performance, customer satisfaction, and the effectiveness of marketing campaigns, stores can optimize their operations and strategies.