Engaging a global audience is critical to the success of any online store. One effective way to expand your reach is to make your e-commerce store support multiple languages. According to Bright Plugins Websites claim that offering content in multiple languages can increase online sales by as much as 100%. the shopping experience can be significantly enhanced by offering multiple language options. In this guide, we'll look at how to build a multilingual WooCommerce store using a language switcher, and provide practical tips for facilitating language switching with the WooCommerce Language Switcher.

Options for changing the WooCommerce language

Offering multiple languages on your website can significantly enhance accessibility for non-English speaking customers, opening up new markets and increasing sales potential. There are several options available when changing the WooCommerce language.

Changing the WooCommerce Dashboard Language

First of all, it is possible to change the language in the WooCommerce dashboard. This is useful for administrators who need to manage their store in different languages. For example, it's possible to display store content in English to attract global customers, but use the Spanish admin interface so that Spanish-speaking employees can easily manage the back end of the store.

Steps:

1. Log in to your WordPress dashboard.
2. Open the menu "set up">"conventional (weapons)">"Site Language".
3. Select the desired language and click "Save Changes".

This method will change the language on the backend dashboard, but will not change the language on the WooCommerce store home page.

Change the language of the store

The second option is to change the language of the store home page. The method is the same as changing the language of the dashboard, i.e. by "set up">"conventional (weapons)">"Site Language" to make changes. In addition, translations need to be updated regularly in order to keep the store content up to date using the "Update Translations" button.

Steps:

1. On the WordPress dashboard, select "instrument panels">"update">"Updated translations".
2. Select the desired language and update the translation.

Using the Language Switcher in the Multilingual Store

A third option is to use the language switching buttons on the Multilingual Store. Language switching buttons allow users to switch between languages and are an effective tool for improving the user experience.

Why your website needs a language switcher

Providing a language switcher feature can significantly improve the quality and accessibility of your website, and here are some reasons why:

• Convenient language selection: Users can select their preferred language via the language switch button, ensuring that they can easily understand the content or products in your store.
• Provide a better user experience: A language switcher helps visitors better understand the content of your website, creating a more positive user experience.
• Expanding market coverage: Multiple language versions ensure that every visitor can easily understand your message, appealing to a wider audience.
• Increase Sales Conversion: Users who interact with the site in their own language will be better informed about product information and promotions, increasing their trust and incentivizing purchases.
• Facilitating access to information: The language switcher ensures that visitors can easily navigate and understand the content of the website without language barriers.
• Improve customer retention: Users who are satisfied with content in their own language are more likely to remain loyal and revisit your site.

Start building a multilingual store

Now that you understand the importance of a language switcher, it's time to make your website multilingual. This can be accomplished using tools such as Linguise.Linguise automatic translationIntegration with WooCommerce to translate all pages such as product pages, blog post pages, checkout and shopping cart pages, etc.

Step 1: Add domain and language

1. Sign up for a free Linguise account and register for a WooCommerce store domain.

2. Enter your email and password, select the WordPress platform and enter your domain name.
3. Add the language to be displayed in the language switcher.

Step 2: Add Linguise to Your WooCommerce Store

1. In the WordPress dashboard, select "Installation of new plug-ins">"Search Linguise">"mounting">"activate".
2. After activating the plugin, paste the obtained API key in the Linguise menu.

Step 3: Translate your multilingual store

1. When WooCommerce connects to Linguise, the store page will automatically switch languages.
2. The display can be customized to meet your specific needs.

Tips for WooCommerce Language Switcher

Using drop-down menus

Using a drop-down menu to display language options effectively solves display clutter and ensures a clean and easy-to-navigate site layout.

strategically placed

Place the language switcher in the top right or left corner of every page, or in the bottom right corner of the homepage, to ensure that users can easily find and access it.

Use of symbols or signs

Flag icons make it easier for users to recognize languages, create an intuitive and user-friendly experience, and enhance the visual appeal of the language switcher interface.

Provide clear language names

Ensure that the list of available languages is easy to understand by using names in languages that are commonly used or familiar to users and avoiding codes in unfamiliar languages.

Provide consistent choices

Ensure translation consistency and keep the language switcher in the same place on all pages to make it easy for users to find the buttons.

fulfillment A/B testing

Test a variety of language switcher designs to evaluate the most effective language switcher design, placement and language options to optimize the user experience.

Customizing the WooCommerce Language Switcher

After creating various tips for WooCommerce language switcher, you can customize the language switcher as per your need.Linguise provides language tag display feature which allows you to customize it in WordPress dashboard or Linguise dashboard.

Steps:

1. show (a ticket) Linguise Dashboard > set up > Language flag displayThe
2. Customize language logo display, position, language name display, flag style, etc.

reach a verdict

Now that you've learned the tricks of the WooCommerce language switcher and how to build a multilingual WooCommerce store, it's time to reach a wider audience by creating a multilingual store with a useful language switcher. Using an automated translation service like Linguise makes it quick and easy to create language switchers and optimize multilingual SEO.