How to Customize WooCommerce Product Pages

What is a WooCommerce Product Page?

Installation on WordPress website WooCommerce PluginWhen it does, it immediately creates a store page where all products can be listed. If the visitor clicks on any item in the catalog, they will be taken to the corresponding product page. The layout of this page will depend heavily on the theme, but it will contain some basic information about the product. 

The WordPress dashboard can be accessed by navigating to theOn the "Products" tab, find your product and select"Editing products" to add or edit this information. Alternatively, you can click "Add NewProducts" to create new products.

First add the product title andProduct Description. On the right side, you can attach product images.

If you scroll down to theProduct Datasection, you will see that you can create simple products, grouped products, variable products orSubsidiary Products. Here, shipping settings, attributes, linked products (for cross-selling), etc. can also be configured.

On this page, it is also possible to select a category for a product and add tags. These features make it easier for customers to navigate through the product catalog. 

After completing the product configuration, click"Renewal"Button. The default product page on the front end is shown below:

As you can see above, this WooCommerce product page contains the basic functionality for selling products online. It is important to note that the template seen on the front-end of the site is the same for all products.

Three Ways to Customize WooCommerce Product Pages

Now, let's look at three ways to customize your WooCommerce product pages!

1. Using the site editor

The beauty of WordPress is that its native features are perfect for beginners. With the help ofSite EditorCreate beautiful customized product pages in WooCommerce without having to know how to write code.

Using the site editor, you can customize the online store using blocks.WooCommerceHave your own set of blocksThis includes the ability to display theFilter, Search Bar, Top SellersElements of etc.

The site editor works in the same way as theblock editorVery similar. But the latter is used forweb pagerespond in singingBlog Postsbut (not)Site EditorpossibleCustomizing global elementsFor exampleHeader and footerrespond in singing WooCommerce Product Page TemplatesThe 

take note of: can only be used in block themesSite Editor. If you are using the Classic theme, you will need to refer to this guide for theThe third methodThe

In addition, the content of each product page can only be accessed by going to the"Product."tab and open the project in the backend editor to modify it (as shown earlier). What we want to do is customize the page components and styles of the WooCommerce product page.

First, go toAppearance → Editorand then clicktemplatesThe

Scroll down toWooCommercesection and selectSingle productTemplate.

Then, click the pencil icon to open the template in the editor.

First, you can see that the template is gray.

Click on the template area and you will be prompted to convert the template to a block. Click on the"Convert to blocks"button to continue.

WooCommerce product pages can now be edited using blocks.

If unfamiliar WordPress BlocksmaybeSite EditorThere are several useful ways to tweak this page:

Changing the page layout

To adjust the page layout.Click on the larger block and select the parent blockThe

The horizontal menu should then display arrows to be able to move that part of the page left or right.

It is also possible to move blocks or groups of blocks up and down.

In addition, to add a block, simply hover over the area where you want to insert it and click theplus sign + (math.)The

If you want to modify the layout, adding blocks of columns or groups is preferable.

It is also possible to make global changes to a template layout by selecting it and then opening the block settings.

existopening (chess jargon)Under, you can choose to change the alignment and position of the design. It is even possible to convert it to "tackiness" element. This means that it will not disappear when the visitor scrolls down the page.

If you are satisfied with the changes, click on the top of the screen"Save" button.

Change colors and fonts

On the product pageCustom Fontsand colors when it comes to making sure the design is consistent with the visual branding. 

To modify the color in the site editor, select the element you want to edit and open it on the right-hand sideblock settingThe

The elements that can be changed depend on the block, but usually text, background and link colors can be modified.

By default, it is possible to choose from the default colors of the theme.

If you click on "No color selected", you can select a color from the list.of the region will get a color picker.

Here, the color can be selected by dragging the mouse. If a color with poor contrast is selected, theWebsite EditorThere will even be hints.

Specific HEX, HSL or RGB color codes can also be entered. This is the best option because it matches the exact company color.

exist"Layout" optionscard, you can change the text size to Small, Medium, Large, and so on.

To access more font settings, click "Typography".Three dots next to each other.

There are many options here. Simply click to select them and add them to thetypographicalMenu.

If you do not want these settings, you can always deselect them.

Adding a new block

Want to add elements to your product pages? The site editor makes this possible.

For example, when running a site-wide promotion, you can add a banner block at the top of the template.

Or, if one wants to makeEasier navigation for customers, you can add a search block to the page.

Create multiple types of product pages

As you can see above, there are several ways to customize the WooCommerce Product Page template in the Site Editor. The changes made will be reflected on all WooCommerce product pages.

Being a retail type, you need to create unique templates for specific product types or categories. Example:

• New Product Release: Create a unique product page for an upcoming new product.
• Holiday Promotions: Create a sales page for a product category during the holiday season.

This ensures that the page is more relevant and attractive.

To create multiple templates for different purposes, go to theAppearance → Editor → Templates. Then, click the plus sign to add a new template and select theIndividual items: productsThe

This creates a new product page template, but only for one product. Select the desired product from the menu to launch the Site Editor.

By default, the system prompts for a pre-existing schema. The first choice should be the generic product page template.

Using pre-existing patterns can help speed up the design process. However, this step can be skipped if starting from scratch.

Now, if you return to thetemplatesscreen and click on the plus sign again to add a new template, you will see a selection ofcategory (product_cat) of theOptions.

The template will apply to a specific category such as accessories, clothing or decor. 

Simply select your category and start building the template. Steps with "Individual items: products"The options are the same.

2. Using WooCommerce Extension

When using the block theme, the site editor is able to customize the WooCommerce product page templates in different ways without touching a single line of code. 

However, it does not allow to extend the functionality of the page. Fortunately, there are many WooCommerce extensions that can help accomplish this, even for beginners with no technical skills. 

In this section, we will introduce some tools that can be used to modify product pages with the new functionality. For convenience, we have divided these extensions into three use cases:Create advanced products, optimize WooCommerce product pagesrespond in singingIncrease salesThe

Creation of advanced products

If the online WooCommerce store offers customized products or premium product variants, a WooCommerce extension is required to facilitate sales of these items. Below, we take a look at it together.

Advanced Product Variants

WooCommerce can create variable products by default, but the settings for these items can be a bit limited. 

If offering a large number of items in different styles, colors or sizes, consider using theAdvanced Product VariantsExtension. This can help display product variants more effectively so that customers can better understand your options.

For example, it is possible to set global properties to create variant samples. These samples can display different colors, images, videos, and text to create effective product presentations. 

In addition, the extension can customize the variant library and create tables to clearly display the available options.

WooCommerce Product Designer

For example, a customized type of product that requiresWooCommerce Product Designertools like this. This extension adds to the page "Customized Products"Button.

Your customers will be able to add images, clipart, shapes and templates to your products. They can even add them to the cart directly from the design page. It also creates printable files, which helps facilitate the production of customized items.

Composite Products

Composite Productsis a powerful extension that is ideal for online stores that handle complex orders. It helps customers configure products that contain multiple parts, thus simplifying the workflow and making it as user-friendly as possible.

The beauty of Composite Products is that it has built-in support for product packages. This means that when customers create their unique products, they will be able to choose from all the available items in the catalog.

Formula Price Calculator for WooCommerce

Some customized products require more resources, such as additional fabric or wood. Creating product pages for these products can be logistically difficult without the right tools.

The traditional way to sell such products is to contact the customer and give a quote. But this slows down the sales process considerably. In fact.Top reasons why shoppers abandon their cartsOne is that they can't pre-calculate the total cost of an order.

That'sWooCommerce Extended Price-by-Formula CalculatorWhere it comes in handy. Using this tool, fields with formulas and rules can be added to calculate the final price of a product. This can accommodate unique measurements such as length, volume, etc. 

WooCommerce Wholesale

Sell your items wholesale if you have a large inventory.WooCommerceWholesaleThe extension provides everything you need to get started.

Multiple wholesale user roles can be created and managed and role-based pricing can be set. It also comes with a drag-and-drop signup form builder so that wholesale applications can be created.

There is also the option to hide wholesale products and prices from regular customers. You can even get a wholesale dashboard which displays reports about sales, refunds, orders and more. This way, it's possible to see yourWooCommerce Wholesale BusinessHow it's going.

Optimize product pages

Possesses the necessary to sell the productMinimum functionalityvital. But if you want to createHigh converting product pagesthat can add some interest.

Here are some extensions that can help improve WooCommerce product pages.

360º Images for WooCommerce

When customers are purchasing large items such as appliances or furniture, they may want to travel to thecheckout pageLearn about the product in as much detail as possible beforehand. 

While comprehensive product specifications, still photos and videos can go a long way, providing 360º images can help bring a product to life. 

If you have time to look at all anglesPhotographing products. 360º Image for WooCommercecan help create this useful visual effect. This extension is very user-friendly and responsive. 

It also comes with navigation controls and offers a full-screen mode so customers can get a good idea of what you have to offer.

WooCommerce One Page Checkout

Long and complicated checkout process is the main reason why customers abandon shopping cartsOne. Therefore, it is possible to use theWooCommerce One Page Checkout Come on!Simplify the process.

As the name suggests, this extension builds custom product pages that directly guide shoppers to make a purchase. They can add items to or remove them from their cart and complete payment without waiting for a new page to load.

This tool is perfect for websites with fewer products or targeted landing pages related to marketing campaigns. 

WooCommerce Tag Manager

wellProduct descriptions help increase sales. In addition.Product-based Search Engine Optimization (SEO)It is crucial for every e-commerce store. Product descriptions can be utilized as an organic opportunity to integrate keywords and make the website perform better in search results.

Increase product sales 

Now, here are some tools to help increase WooCommerce sales using traditional and more subtle marketing methods.

Promotional Flash Pro

Creating a sense of urgencyIt helps to increase the conversion rate. A common method we use is to run a limited time offer.

Sale Flash ProAdd this feature to WooCommerce product pages and provide a customizable way to highlight these sales on your site: including displaying the original price versus the sale price to make the item look more attractive.

WooCommerce Wish List

economizeOnline shoppers for 40%said that retailers would have a better user experience if they offered wish lists. Given that the percentage is so high, every online store should add this feature to their list of priorities.

WooCommerce WishlistsProvide customers with complete privacy control and the ability to create unlimited wish lists. They don't have to worry about registering on the site because they can register as aguest identityKeep their wish list.

Product Recommendation

If you want to increase your overall revenue, up-selling and cross-selling strategies recommending related products is one of the most effective ways to do so.

utilizationProduct Recommendationextension that can automatically provide smart suggestions to customers. For example, the tool can show related products in the same category or items that are often purchased together.

It can automatically generate recommendations based on a shopper's recent browsing history. Useful reports can also help you determine the mostEffective referral strategiesThe

Product add-ons

Product add-ons areIncrease in AOV'sAnother clever method. This is useful for small boutiques or online stores that are able to offer a high degree of personalization for orders.

offeringsadd-onExtensions can help accomplish this in a few simple steps. Dropdown menus, text boxes, checkboxes, sample images, etc. can be used to integrate these add-ons. 

When using this tool, product add-ons can be applied globally or to individual products. In addition, the extension is compatible with other popular tools, such as theWooCommerce Subscriptionsrespond in singingWooCommerce BookingsThe

product package

As long as you have a handful of items in your store catalog, it's possible to get them from theOffer product bundlesin WooCommerce. Although WooCommerce does not provide this functionality by default, you can use theProduct Bundlesextension to get it.

This tool can bundle simple and variable WooCommerce products. It can even recommend optional products and offer volume discounts. Moreover, it is possible to customize the appearance of bundles and bundled products.

It is also worth noting that the extension is compatible with both physical and virtual goods. It can be used foronline courserespond in singingSubscriptions and other productsThe

3. Use of customized code

It is also possible to modify the product page using custom code. If you are using theDefault ThemeUnavailableSite EditorThis method is particularly useful. 

take note of: Modifying the theme files of a website directly is a delicate process. Without technical expertise, you may end upDamage to the websiteand cause downtime. 

With this in mind, one needs to make sure that before proceeding with the operationBackup your WooCommerce store. It's best to use a staging site to experiment with your custom settings. 

Then, once you are ready to make the changes take effect, you can use theWordPress Child Themes. This way, customization settings are not lost with any updates to the parent theme.

Now, you can use some of the following methods to modify WooCommerce product pages using custom code.

Using custom CSS

If you want to customize the style of a WooCommerce product page using code.CSSIt is the best choice. It has the ability to modify colors, fonts, links and more. 

There are several ways to accomplish this. Let's take a look.

In the site editor

To add CSS to your product pages using the site editor, go to theAppearance → Editor → Styles → Additional CSSThe

The code can be placed in theAdditional CSSBox.

For example, if you want to change the color of a product title, you can use the followingCode snippet:

h2.woocommerce-loop-product__title, .woocommerce div.product .product_title {

    color: #ffffff.

    product_title { color: #ffffff; letter-spacing: 1px;

    margin-bottom: 10px !important;

}

Simply replace "fffff" with your favorite color code. 

Alternatively, if you want to change the font size, you can use theThis CSS code snippet::

.woocommerce div.product .product_title { font-size: 25px; }

Just make surepostYour changes are sufficient.

Of course, these are just a few simple examples, but the opportunities are endless. If you're interested in learning more, you can check out theCSS Documentation for WordPressThe

In the customizer

If your theme does not support full site editing, CSS code must be added to the customizer. To do so, go to theAppearance → Customization → Additional CSSThe

CSS has the same functionality here as it does in the site editor.

In your subtopic'sstyle.cssPapers

The last place you can add CSS in WordPress is the theme'sstyle.cssfile. Again, the use of child themes is required to ensure that changes are not lost in updates.

switch toAppearance → Theme File EditorThe

By default, thestyle.cssfile. If not, just go to the right side of the screen in theTopic PapersJust select it under the menu.

Any CSS can then be added to the bottom of the file. When you're done, simply update it.

Using PHP

CSS is great for changing the look of WordPress, but it doesn't add functionality to WooCommerce product pages. 

To perform this manually with code, you need to use PHP, which can be added to the child theme'sfunctions.php fileor use theCode Snippetsand other plug-ins.

For seasoned WordPress users, try some of the following options:

WooCommerce hooks (actions and filters)

For users who prefer to modify WooCommerce elements manually, you can use theWooCommerce HooksThese PHP code snippets are able to execute the These PHP code snippets are capable of executing the "manipulate"and"(machine) filter" to modify the WooCommerce product page.

Here is an example of a useful operation:

/**

 * :: Allow shortcodes in product excerpts

 */

if (!function_exists('woocommerce_template_single_excerpt')) {

   function woocommerce_template_single_excerpt( $post ) {

      global $post;

       if ($post-&gt;post_excerpt) echo '<div itemprop="description">' . do_shortcode(wpautop(wptexturize($post-&gt;post_excerpt))) . '</div>';

   }

}

When implementing this hook, it is possible to set theShort codes to add to your product excerptsThe 

At the same time, if one wants toShow product attributes archive link, the following code snippet can be used:

/**

 * :: Display product attribute archive links

 */

add_action( 'woocommerce_product_meta_end', 'wc_show_attribute_links' );

// if you'd like to show it on archive page, replace "woocommerce_product_meta_end" with "woocommerce_shop_loop_item_title"

function wc_show_attribute_links() {

global $post;

$attribute_names = array( '<attribute_name>', '<another_attribute_name>' ); // Add attribute names here and remember to add the pa_ prefix to the attribute name

foreach ( $attribute_names as $attribute_name ) {

$taxonomy = get_taxonomy( $attribute_name );

if ( $taxonomy &amp;&amp; ! is_wp_error( $taxonomy ) ) {

$terms = wp_get_post_terms( $post-&gt;ID, $attribute_name );

$terms_array = array();

        if ( ! empty( $terms ) ) {

        foreach ( $terms as $term ) {

      $archive_link = get_term_link( $term-&gt;slug, $attribute_name ) ;

      $full_line = '<a href="/en/' . $archive_link . '/">'. $term-&gt;name . '</a>';

      array_push( $terms_array, $full_line ).

        }

        echo $taxonomy-&gt;labels-&gt;name . ': ' . implode( ', ' . $terms_array ) ;

        }

     }

    }

}

WooCommerce hooks also provide a number of usefulFilter function to edit product data. For example, the following code snippet can be used to reorder product labels:

/**

 * :: Reorder product data tabs

 */

add_filter( 'woocommerce_product_tabs', 'woo_reorder_tabs', 98 );

function woo_reorder_tabs( $tabs ) {

$tabs['reviews']['priority'] = 5; // Reviews first

$tabs['description']['priority'] = 10; // Description second

$tabs['additional_information']['priority'] = 15; // Additional information third

return $tabs;

}

Alternatively, custom tabs can be added:

/**

 * :: Add a custom product data tab

 */

add_filter( 'woocommerce_product_tabs', 'woo_new_product_tab' );

function woo_new_product_tab( $tabs ) {

// Adds the new tab

$tabs['test_tab'] = array(

'title' => __( 'New Product Tab', 'woocommerce' ),

'priority' => 50,

'callback' => 'woo_new_product_tab_content'

).

return $tabs.

}

function woo_new_product_tab_content() {

// The new tab content

echo '<h2>New Product Tab</h2>';

echo '<p>Here's your new product tab.</p>';

}

Global Page Templates

Another option when using WooCommerce's PHP code is to start from scratch!Create global custom product page templatesThekeep in mind: This method does not apply to block themes.

First, the new file needs to be namedtemplate-custom-product.php, and write an open PHP comment at the top stating the name of the template:

<?php /* Template Name: Example Template */ ? /* php /* Template Name: Example Template */ ?

In this case, you can use "Global Custom Product Page Templates "maybeSimilar contentReplace"Example templates".

This template will be modeled after the default WooCommerce product page. It can then be modified as needed using web hooks.

Increase Sales with Customized WooCommerce Product Pages

Customizing WooCommerce product pages can help you showcase your products effectively. It can also provide customers with more options and create a unique experience that appeals to your audience. As mentioned above, there are several ways to edit this page.

If a block theme is available, the appearance of the global template can be modified using the site editor. To add more functionality, you can install the WooCommerce extension. For experienced WordPress users, you can use CSS or PHP, but be careful with this process.