Website performance andSearch Engine Optimization (SEO)Vital.Technical SEO OptimizationNot only can you improve your website's search engine rankings, but you can also improve the user experience. How to improve through technical SEO optimizationWordPress website performance, covering optimizing site structure, fixing 404 errors, using XML Sitemap, optimizing code, and site speed improvementetc.

Optimize website structure

Optimizing website structure is one of the foundations of technical SEO. A good website structure not only helps search engines crawl and index pages better, but also improves the user experience.

1. Create clear site navigation

• Logical and clear menu: Ensure that navigation menus are hierarchical and that users can easily find what they need.
• breadcrumb navigation: Provide users with breadcrumb navigation to make it easy for them to see where the current page is in the overall site. Example:

2. Use of rational URL structures

• Short and descriptive URLs: Using URLs that are short and contain keywords helps search engines and users understand the content of the page.
• Avoiding dynamic parameters: Try to avoid using dynamic parameters in URLs and keep URLs static and readable.

3. Internal link optimization

• Proper internal linking: Help search engines discover and index more pages by linking related content together through internal links.
• Anchor Text Optimization: The use of highly descriptive anchor text helps to increase the relevance and weight of the link's target page.

Fix 404 errors

404 error page will affect the user experience and search engine crawling effect, so you need to fix it in time.

1. Regular checking for 404 errors

• Using Google Search Console: Regularly check crawl error reports in Google Search Console to find and fix 404 errors.
• In-site link checking: Use plug-ins such asBroken Link Checker, scanning and repairing broken links on the station.

2. Setting up a friendly 404 page

• Customized 404 pages: Set up a customized 404 error page, provide navigation links and a search box to help users find what they are looking for.
• Provide contact information: Provide contact information or a feedback form on the 404 page to make it easier for users to report problems.

Using XML Sitemap

XML Sitemap is an effective tool for submitting all pages of a website to search engines, helping to improve page crawling and indexing efficiency.

1. Generate XML Sitemap

• Using SEO Plugins: Generate XML Sitemap with SEO plugins like Yoast SEO, Rank Math, etc. to automatically include newly published content.
• Customized Sitemap: Customize the Sitemap content as needed to ensure that all important pages are included.

2. Submit XML Sitemap

• Submit to search engines: Submit XML Sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl website content better.
• Regularly update Sitemap: Ensure that the Sitemap is updated regularly to reflect changes in the structure of the site.

Optimized code

Good code optimization can significantly improve website performance, reduce loading time and enhance user experience.

1. Streamlining HTML, CSS and JavaScript

• Remove redundant code: Remove useless code and comments to reduce file size.
• Merge and compress files: Combine multiple CSS and JavaScript files and compress them using tools such as Gulp or Webpack.

2. Asynchronous loading of resources

• Asynchronous loading of JavaScript: Reduces blocking of the initial loading of the page by setting JavaScript files to load asynchronously.
• Delayed image loading: Use lazy-loading technique to load the image only when the user scrolls to the visible area, reducing the initial loading time.

3. Use of CDN

• Content Delivery Network (CDN): Utilizes CDNs to distribute website resources to servers around the world, reducing load times and increasing access speeds.

Website Speed Improvement

Website speed is an important factor in user experience and SEO rankings, and website performance can be significantly improved through optimization.

1. Enable browser caching

• Setting the cache header: Setting cache headers for static resources via server configuration files (e.g. .htaccess) to minimize repeated loading.
• Utilizing the Cache Plugin: Use a caching plugin such as W3 Total Cache orWP Super Cache, caches dynamic content and reduces server load.

2. Optimization of images

• compressed image: Use tools such as TinyPNG or ImageOptim to compress image files and reduce file size.
• Choosing the right image format: Choose the appropriate image format (e.g. JPEG, PNG, WebP) according to the usage scenario, taking into account both quality and size.

3. Enable Gzip compression

• Gzip compression: Enable Gzip compression on the server side to compress HTML, CSS and JavaScript files and reduce the amount of data transferred.

4. Use of modern technology

• HTTP/2: Enable HTTP/2 protocol to improve multi-resource loading efficiency.
• PWA: Convert websites to Progressive Web Apps (PWAs) to improve loading speed and user experience.

reach a verdict

By implementing the above technical SEO optimization measures, you can significantly improve the performance of your WordPress website, improve the user experience, and increase your search engine rankings. From optimizing your website structure, fixing 404 errors, using XML Sitemap, optimizing your code to improving your website speed, every step is crucial. We hope this article has provided you with a valuable reference to help you stand out in the competitive digital world. If you have other optimization tips or experiences, please feel free to share them in the comment section to discuss and learn together.