An independent site is a website that is built, owned and managed by an individual or organization on its own. Unlike large websites, independent websites are smaller in size and number of visitors, and are usually run by individuals or small groups. Independent sites have a variety of content and themes, and can be personal blogs, artist websites, small e-commerce sites, forums, and so on. The advantage of independent websites is that they have a high degree of freedom to decide on the content, design and functions of the website, and they have full control over the website, which can avoid the problems of advertisement interference and data leakage that may occur in large websites. At the same time, independent sites also need to invest more energy and time to maintain and update, as well as expand the influence of the site and audience.

To run a good independent site, you need to follow these steps:

1. Define the site's positioning and target audience: Before you start operating an independent site, you need to define the site's positioning and target audience. This helps to determine the site's content, style and promotion strategy.

2. Provide valuable content: Providing valuable content is the key to attracting visitors. Make sure your content meets the needs of your audience and differentiates you from other similar sites.

3. Optimize site structure and user experience: A good site structure and user experience can help visitors better navigate your site and find the information they need. You need to make sure that your website structure is clear, concise and provides good navigation.

4. Build a social media and mailing list: Social media and mailing lists are a great way to publicize your site. Set up social media accounts and post valuable content on a regular basis. Build a mailing list and send valuable information to your subscribers.

5. Perform optimization and promotion: Perform search engine optimization (SEO) to make your site rank higher on search engine result pages. Also, conduct paid promotions such as ad placement and social media advertising to attract more visitors.

6. Engage with your audience: Engage with your audience by responding to their messages and comments and providing valuable suggestions and advice. This helps build rapport and increases visitor loyalty.

In short, running a good independent site requires providing valuable content, optimizing the site structure and user experience, building social media and mailing lists, optimizing and promoting, and interacting with your audience.